• PBR Cowboy Advantage: Total-Body Strength

    PBR Cowboy Advantage: Total-Body Strength

    Six bull riders embarked on a week-long journey of training at the world-renowned IMG Academy in Bradenton, Florida, as part of the PBR Cowboy Advantage, presented by Ariat. While there, the group pushed themselves during a strength and conditioning program designed to build their total-body strength.

  • World Finals Single Day Tickets Now On Sale

    World Finals Single Day Tickets Now On Sale

    Secure you single day tickets for the 2017 World Finals at Las Vegas' T-Mobile Arena today!

  • Top 17 rides of the first half: No. 17

    Top 17 rides of the first half: No. 17

    Before the return of the Built Ford Tough Series join PBR.com as we look back at the Top 17 rides of the first half. First on the list is Jess Lockwood's event-winning ride in Sacramento, California.

  • PBR and Ultracast partner to provide 360-degree VR stream for Big Sky

    PBR and Ultracast partner to provide 360-degree VR stream for Big Sky

    This weekend's Real Time Pain Relief Velocity Tour event in Big Sky, Montana, will be streamed in 360-degree virtual reality thanks to a partnership with Ultracast.

  • Cleared for Takeoff

    Cleared for Takeoff

    Nevada Newman has not been on the dirt in a BFTS event since his early-season shoulder surgery. But after some time in the clouds, Newman feels ready and itching to get back at this weekend's Real Time Pain Relief Velocity Tour event in Big Sky, Montana.

  • All World Finals tickets are now on sale

    All World Finals tickets are now on sale

    Single-day tickets are now on-sale for the 2017 PBR World Finals at Las Vegas' T-Mobile Arena Nov. 1-5.

  • Never in Doubt

    Never in Doubt

    Two-time World Champion Justin McBride can partially relate to J.B. Mauney’s season-ending surgery and upcoming recovery process.

  • Back to School

    Back to School

    Jess Lockwood visited the National High School Finals Rodeo this week and answered questions from young fans about his high school years, and his rise to stardom.

  • Riders