PBR Executive Staff

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Sean Gleason Photo

Sean GleasonChief Operating Officer

Sean Gleason

Gleason's 22 years in the sports and entertainment industry have garnered a host of honors and earned recognition from major players in athletics, marketing and business development worldwide. In his decade as a senior management executive with the Professional Bull Riders, he has overseen nearly every aspect of the world's fastest growing professional sport, including corporate and event marketing, sponsorship sales and fulfillment, network advertising sales, fan relations, third-party licensing, merchandise sales, e-commerce, media services, digital media initiatives and other areas of revenue and operational responsibility.

After graduating from Western Washington University in 1988, Gleason applied his entrepreneurial talents in the music and video industries, serving as executive or supervising producer of six Grammy-nominated video and record projects and six multi-platinum video projects. He went on to manage the Sierra Sports software brand, where he oversaw the marketing and business development for all sports projects, including the best-selling NASCAR Racing, Trophy Bass and NFL Football Pro titles.

Rodd Granger Photo

Rodd GrangerChief Financial Officer

Rodd Granger

Chief Financial Officer (CFO) Rodd Granger joined the Professional Bull Riders, Inc. (PBR) in April 2008. A graduate of Michigan State University, Granger brings over 20 years of knowledge in corporate finance, accounting, and operations. He has extensive experience with strategic and operational finance, organizational and business development as well as capital planning and budgeting. He has played key roles in business planning, cost reduction initiatives, acquisitions, and turn-around operations. As the new CFO of the Professional Bull Riders, Granger will handle all financial function within the PBR including international associated programs.

Prior to joining the PBR, Granger was the Chief Financial Officer for both Indicative Software, Inc. and StarTek, Inc. He has held various officer and financial management positions at TeleTech, Inc., including Chief Financial Officer of its European subsidiary. He has also worked in finance management at US West (now Qwest) and KPMG Peat Marwick in Detroit, MI, where he began his career as an audit manager.

PBR Competition Committee

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Sean Gleason Photo

Sean GleasonChief Operating Officer

Sean Gleason

Gleason's 22 years in the sports and entertainment industry have garnered a host of honors and earned recognition from major players in athletics, marketing and business development worldwide. In his decade as a senior management executive with the Professional Bull Riders, he has overseen nearly every aspect of the world's fastest growing professional sport, including corporate and event marketing, sponsorship sales and fulfillment, network advertising sales, fan relations, third-party licensing, merchandise sales, e-commerce, media services, digital media initiatives and other areas of revenue and operational responsibility.

After graduating from Western Washington University in 1988, Gleason applied his entrepreneurial talents in the music and video industries, serving as executive or supervising producer of six Grammy-nominated video and record projects and six multi-platinum video projects. He went on to manage the Sierra Sports software brand, where he oversaw the marketing and business development for all sports projects, including the best-selling NASCAR Racing, Trophy Bass and NFL Football Pro titles.

Cody Lambert Photo

Cody LambertPBR Board Advisor

Cody Lambert

Prior to Spire Capital investing into the PBR April of 2007, Cody Lambert served as vice president of the PBR board of directors. He remains the organization's livestock director. Cody takes pride in bringing in the best contractors from all over the country and ensuring that the highest caliber of bucking bulls is selected to compete in each PBR Built Ford Tough Series event. After the 1996 PBR World Finals, he retired from competition and was awarded the PBR Ring of Honor for his countless contributions to the sport of bull riding.

Lambert's list of accomplishments include qualifying for three PBR World Finals and making 10 out of 16 NFR rodeo appearances during his professional career in bull riding and saddle bronc riding. Cody makes his home in Merkel, Texas, with his wife Leanne and son Riley.

Ty Murray Photo

Ty MurrayPBR Board Advisor

Ty Murray

Ty Murray, commonly referred to as the "King of the Cowboys," had served on the PBR's board since the beginning. Murray has seven PRCA World Champion all-around titles and two PRCA World Champion Bull Rider titles to his credit, and was inducted into the Pro Rodeo Hall of Fame in 2000. He was awarded the PBR's Ring of Honor in 2002. From youth to high school to the collegiate and professional ranks, Murray has been a champion at every level of rodeo competition.

In the spring of 2002, Murray made the life-changing decision to retire from bull riding. However, his vast knowledge of the sport of professional bull riding and experience in the rodeo industry make him a tremendous asset to the PBR. Murray resides on his ranch in Stephenville, Texas.