PBR Fan Club Member,
I would like to take this opportunity to thank you for being one of our "Toughest Fans on Earth," and for your continued participation in the PBR Fan Club. With that in mind, I would like to share with you our exciting plans to enhance your PBR experience in 2016.
As we look to next season, which is approaching quickly, we would like to provide you with your favorite benefits of PBR Fan Club and PBR Passport through a new program, called "PBRewards," which will be launched in January.
As a valued PBR Fan Club Member, you will continue to receive the same great benefits that you have enjoyed with your PBR Fan Club Membership. We will continue to provide you with the access and customer service you have come to expect from the PBR Fan Club, such as:
- PBR Fan Club Member's Early Entry Benefit
- PBR Fan Club Member's Dirt Access Benefit
- PBR Fan Club Member's Ticket Pre-Sale and Seat Renewal Benefits
For PBR Fan Club "Toughest" Members, don't forget about your upcoming benefits that we will continue to provide, through the end date of your membership:
- Free Access to the 2015 World Finals PBR Fan Club Activities (RSVP closed)
- Free Access to the 2016 BFTS "Majors" Activities, conducted by PBRewards
- Fulfillment of the 8 Seconds Program Subscription, mailed to your home
Although we are not ready to share all of the exciting details around PBRewards, you should know that:
- PBRewards will be a FREE program and will supply our "Toughest Fans on Earth" with many of the same benefits that helped comprise the PBR Fan Club.
- In the future, you will be able to earn "Rewards" based on your participation with the PBR, and you will be able to choose which benefits you would like to receive.
- PBR Fan Club members will also receive an initial amount of "rewards points" to help jump start your PBRewards experience.
Over the next few months, we'll be sharing with you the latest developments, and how you, our "Toughest Fans on Earth" can Engage, Earn, and Redeem your way to a great PBR Experience.
In the meantime, if you have any questions please feel free to email us at email@example.com or call us at 1-800-732-1727 and ask for Whitney Francis, MiChelle Garcia, or Dean Mitchell.
Director, PBR Fan Loyalty Marketing