‘Ford Trucks Takes PBR Outdoors’ premieres Monday

PUEBLO, Colo. - The Professional Bull Riders announced that "Ford Trucks Takes PBR Outdoors" will premiere on Monday, June 25, at 11 p.m. ET on the Outdoor Channel. The first episode features PBR Ring of Honor member J.W. Hart joining host Steve LeBlanc for a Texas whitetail hunt at the famed Y.O. Ranch. In addition to hunting, the duo will also spend some time helping out around the ranch.

There will be encore airings on Tuesday, June 26 at 7:30 a.m. ET; Thursday, June 28 at 6 a.m. ET; and Saturday, June 30 at 9:30 a.m. ET.

Future episodes of the 30-minute show will feature familiar PBR names, including two-time PBR World Champion Justin McBride, 2012 Ring of Honor inductee Ross Coleman, Dustin Elliott, Tater Porter, Dickies® DuraBullfighter Shorty Gorham, PBR World Champion Kody Lostroh, Luke Snyder and Justin Koon.

A new episode will premiere each Monday at 11 p.m. ET with encore airings on Tuesdays at 7:30 a.m., Thursdays at 6 a.m. ET, and Saturdays at 9:30 a.m. ET, continuing through September 30.

Created by the PBR, Outdoor Channel - America's Leader in Outdoor TV - Orion Entertainment and Ford, the new show features the biggest names of the PBR, and is hosted by veteran outdoorsman and acclaimed wildlife artist Steven LeBlanc. LeBlanc and his guests will take PBR fans along with them as they visit some of the finest hunting and fishing destinations in the world. LeBlanc has hunted and fished around the globe, from Alaska to Africa. Each episode will showcase the biggest names in PBR from their wild rides in front of thousands of screaming fans to their wild hunts across North America.

In addition to "Ford Trucks Takes PBR Outdoors," Denver-based Orion Entertainment also produces several shows for Outdoor Channel, including "Buccaneers & Bones," "Grateful Nation," and "Ford's Fishing Frontiers."

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 25 riders have earned over $1 million, including Justin McBride with $5.5 million - the most of any Western-sports athlete in history. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR, Twitter at http://twitter.com/PBR, and YouTube at http://www.YouTube.com/PBR.

About Orion Entertainment
With 32 series and numerous specials in production, Orion Entertainment is the world's largest independent producer of outdoor adventure television. More than 170 million Americans tune in to watch Orion productions each year. In addition to episodic television work, Orion helps the industry's largest brands harness the power of the video medium to transform their sales and marketing efforts. With the world's leading producers, editors, graphic artists, creative directors, animators and a 16,000-hour HD library, Orion is the outdoor industry's only full-service marketing solutions organization.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's Leader In Outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

Follow Jack Carnefix on Twitter @JackCarnefix.