David Fournier said that he and the other 19
founders of the PBR thought of future bull riders like their own
children.
With his $1,000 investment he hoped that at some point in his
lifetime he could see a professional bull rider earn $1
million.
This coming April it will have been 20 years since those original
riders banded together in a Scottsdale, Ariz., motel room. Already,
23 riders have earned at least $1 million, and another 13 have
earned $750,000 or more.
"It surpassed all our expectations," Fournier said. "A lot of bull
riders had ridden for 10 to 15 years and hadn't won $250,000 in
their entire career, and we give that away in one night."
Fournier said that during his career, it wasn't uncommon for a
rider to travel 100,000 miles or more in a single season. A rider
might spend $12,000 on flights, and another $12,000 on gas, food
and lodging, and that didn't even include his entry fees for the
year, which could easily be another $15,000.
He recalled one year when he qualified for the final spot in the
draw at the National Finals Rodeo after making between $38,000 and
$40,000 for the season.
At the time, the NFR paid $10,000 per round, and what he won in
Vegas equaled his net profit for the year.
Last week, by comparison, Paulo Lima won $38,000
for a two-day Built Ford Tough Series event in Milwaukee.
"Things have changed," he said. "Things have evolved.
"My point is, innocently (today's riders) don't know any better,
because the PBR has grown so fast already. That's what our goal
was."
In a sport as dangerous as professional bull riding, where a rider
can be crippled for life or even killed within seconds, Fournier
said it's unfortunate that some of the newcomers take the money for
granted, and don't realize what the founders were willing to risk
in the early to mid-1990's.
Fournier said in the year leading up to the formation of the PBR,
the riders grew frustrated, and were willing to give up money in
the interim if it meant more control of their destinies down the
road.
As time passes, more and more riders become more unfamiliar with
the history of the sport. In fact, riders like two-time World
Champion Chris Shivers and Luke
Snyder are two of the very few riders still competing who
rode alongside founders like Ty Murray and
Jim Sharp in their later years.
He equates the difference between then and now to the same
difference he sees in his 27-year-old son Cody and
his 10-year-old son Shea, who have grown up in an
entirely different era.
By comparison, many of today's riders - save for a few like
Shane Proctor - are not on the road 250 or more
days of the year.
"It's gotten so big, so fast," he said of the organization's
growth from a $20,000 investment to a $100 million juggernaut. "The
PBR is the light at the end of the tunnel for bull riders."
The Raceland, La., native is a seven-time NFR qualifier, and
four-time qualifier for the PBR Finals.
His best season came in 1996 when he was the reserve PRCA champion
and finished third in the PBR world standings. He won a combined
$250,000 that year, but traveled - at times five or six men to a
single vehicle - three-quarters of the year.
He blames the failure of the BRO (Bull Riders Only) on its founder
Shaw Sullivan.
According to Fournier, Sullivan was insistent upon riders getting
on three bulls a night, and that after two they "didn't have
anything left," but were faced with Bodacious-like eliminator
matchups.
He said the PBR the founders' first thought was to form a riders
union, but that ultimately they wanted a governing body to control
the competition.
"There were a lot of us who thought that bull riding could stand
alone, and that's why we pushed through with it, and that other
events were kind of taking away from the bull riding," Fournier
said.
"That's a fact, and that's why bull riding was last. If it was
first, people would leave at the end of the bull riding. Bull
riding is what people came to watch. … The guys who rode for a
living pushed for it, and the guys we called the weekend warriors
were just happy where they were.
"Had the BRO taken care of the business end of it and let the bull
riders control the bull riding part of it, I think it would be what
the PBR is today."
Next month, the PBR will crown its 18th World Champion.
The PBR has awarded over $100 million in prize money. Nearly 2
million fans attend BFTS and Touring Pro events each year and more
than 100 million viewers annually watch the PBR on Versus, NBC, CBS
and other networks around the world.
"That's pretty phenomenal," said Fournier, who added that it's
amazing to see how "a no-big-deal situation changed the world."
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