The Johnsonville Brats Invitational which takes place September 17-18 in Fort Lauderdale (Sunrise), Fla. represents the final opportunity for one of the elite athletes on the 31-city Built Ford Tough Series (BFTS) presented by Wrangler to qualify for the Ford Super Duty Million Dollar prize money. The Johnsonville Brats Invitational takes place on Saturday, September 17 at 7:50 p.m. and Sunday, September 18 at 2:00 p.m. at the BankAmerica Center. Tickets for this event are available starting at just $15 by calling Ticketmaster at 305.358.5885, 954.523.3309, or 561.966.3309 (tickets for kids 12 & under are just $5). The final day of action in Fort Lauderdale airs LIVE on Sunday, September 18 from 4:00 to 6:00 p.m. on NBC.

The Super Duty Challenge is a competition program within the Built Ford Tough Series that gives the top 45 bull riders in the world the opportunity to compete for a one million dollar bonus. To date this season bull riders have competed at the seven pre-determined regular season BFTS events which comprise the series of Super Duty Challenge Qualifying events. The winner of each Super Duty Challenge Qualifying event is eligible for the award incentives made available by the program. A bull rider who wins two or more of the Super Duty Qualifying events is eligible to earn the one million dollar Super Duty Challenge bonus and will claim the prize if he captures the 2005 PBR Built Ford Tough World Finals event title in Las Vegas. The Super Duty Challenge contestant that finishes the highest in the event aggregate during the 2005 PBR Built Ford Tough World Finals will win a brand new Super Duty Truck courtesy of Ford.

The venue, qualifiers, and broadcast dates of the Ford Super Duty Challenge Qualifier events are:

The venue of the Super Duty Challenge Final event is the PBR Built Ford Tough World Finals October 28 - November 6, Las Vegas, Nev.

The Ford Super Duty Challenge represents the second million-dollar opportunity available to the greatest bull riders in the world in 2005. The Ford Super Duty Challenge makes it conceivable that two PBR bull riders could earn in excess of one million dollars in prize money, or one bull rider could even walk away with over two million dollars in bonus bucks upon the conclusion of the season! Ford Trucks sponsors the PBR Built Ford Tough Series World Finals where a $1 million bonus is awarded by Ford to the rider who, upon conclusion of 31 regular-season events and the Built Ford Tough World Finals, has earned the most Built Ford Tough Series points.

About the PBR:

Over 100 million viewers tune in each year to the PBR on NBC, OLN and in Spanish on Telemundo. With over 450 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure. The PBR's founding members and governing board of directors is comprised of celebrated bull riders of the past and present who have developed bull riding into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is currently headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.
For additional information on the PBR visit www.pbrnow.com.