PUEBLO, Colo. ― The Professional Bull Riders announced that they have forged a partnership with ECHO Outdoor Power Equipment to be the "Official Chain Saw" of the PBR for the 2013 PBR season.
The partnership is highlighted by ECHO creating a commercial featuring two-time PBR World Champion and fan favorite Chris Shivers endorsing the power, strength and endurance of ECHO chain saws. The commercial is scheduled to debut on Jan. 1 on RFD-TV during its coverage of the 124th Annual Tournament of Roses Parade, beginning at 11 a.m. ET (Please check local listings).
ECHO will also market its brand at 10 events during the 2013 Built Ford Tough Series season. The partnership also includes in-arena and chute signage, public address announcements and video board spots.
"ECHO chain saws are built to tackle the toughest jobs; the PBR is the toughest sport on earth ― this partnership epitomizes the core of what our entertainment property is all about," PBR Chairman and CEO Jim Haworth said. "We look for marketing partners that place value in what we exhibit; ECHO recognized what the PBR symbolizes and worked with us to create a partnership that will generate awareness and buzz as our 2013 PBR season unfolds."
"We are very excited about this partnership," said Mike Best, ECHO VP of Sales & Marketing. "At ECHO we can relate to 'tough.' As a leading supplier of professional-grade, high-performance outdoor power equipment, we view this partnership with PBR as a great fit for our company in general and for our chain saws specifically. ECHO builds chain saws for use in demanding conditions by ranchers, large land owners and arborists alike. Our partnership with the PBR and Chris Shivers helps us get that message across to fans that have a need for our products. We look forward to advancing both our brands."
ECHO will begin its partnership with strong activation around the Built Ford Tough Series event in Chicago on Jan. 12 and 13 at Allstate Arena. ECHO Power Equipment's headquarters and manufacturing center are located less than an hour from Chicago in Lake Zurich, Ill. ECHO chain saws are designed to provide long, trouble-free life. Just like a champion PBR rider, an ECHO chain saw starts easy, runs smooth and provides years of dependable performance.
The PBR will celebrate 20 years of competition with the 2013 season. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend PBR events each year. PBR has awarded more than $120 million dollars in prize money over 20 years of competition, including a $1 million dollar bonus to the PBR World Champion each year.
The BFTS will make 26 stops in 18 states, beginning at world-famous Madison Square Garden in New York on Jan. 4-6. The season will conclude Oct. 23-27 in Las Vegas with the PBR Built Ford Tough World Finals, where the PBR World Champion will be crowned and awarded a $1 million bonus. The richest bull riding event in the world, the World Finals has a total purse of more than $2 million.
The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.
About ECHO Outdoor Power Equipment
ECHO Incorporated is a leading manufacturer of professional-grade, high performance outdoor power equipment for commercial and homeowner use. Based in the Chicago suburbs, the corporation markets its products under the brand names ECHO, Shindaiwa and ECHO Bear Cat. ECHO products have always been engineered and built for professional use and they remain the choice of professional landscapers and arborists. As a testament to the durability built into every product, ECHO outdoor power equipment features an industry leading five-year consumer warranty. To learn more visit www.echo-usa.comor follow us on Facebook at www.facebook.com/ECHOUSA
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