PUEBLO, Colo. - The Professional Bull Riders announced that they have reached an agreement with Ainsworth Pet Nutrition, through their DAD'S Pet Foods line of products, to be the "Official Pet Food" of the PBR.

DAD'S Pet Foods will have pre-event concourse displays at 12 Built Ford Tough Series events as well as in-store promotions at Tractor Supply Company stores. DAD'S Pet Foods will also be donating 1,000 pounds of pet food to a local humane society, animal rescue, or animal care center in each city the BFTS visits.

"DAD'S Pet Foods is a natural fit with the PBR through their support of the individuals who help our country grow - farmers, ranchers, and stock contractors," said PBR CEO Jim Haworth. "Our fans recognize the value of DAD'S Pet Foods products, and we're looking forward to working with them throughout the season."

"We are very excited to be partnering with the PBR to promote our dog and cat food products," said Jace Wallace, Promotions Manager for DAD'S Pet Foods. "For us, it's more than pet food. It's personal. That's why we work closely with local farmers to ensure we're getting the freshest ingredients for all of our pet foods."

For more than 75 years, DAD'S has purchased its ingredients from local farmers, doing business with some of them for more than 40 years. Buying local not only provides economic support, but also helps lower transportation and retail costs. It also means - From Local Farms to Your Pet's Bowl - that DAD'S Pet Foods can ensure that its pet foods are wholesome and safe.

The BFTS is televised every week on CBS, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

About DAD'S Pet Foods

Ainsworth Pet Nutrition is a fifth generation family-owned and operated company named after one of the company founders, George Ainsworth Lang. Operating as the oldest family owned pet food company in the nation, the company is focused entirely on pets, catering to all segments of the pet food industry. Ainsworth Pet Nutrition has three business units including DAD'S Pet Care, Ainsworth Specialty Brands and Ainsworth Custom. The company makes pet food at all ends of the product spectrum, from brands that offer sound nutrition and convenience to ultra-premium specialty foods. Ainsworth Pet Nutrition is committed to food safety and manufactures all of its pet food in the United States using whole grains and quality meats that can be traced throughout the entire supply chain. To learn more about Ainsworth Pet Nutrition, visit www.ainsworthpets.com. To learn more about DAD'S Pet Foods, visit www.dadspetfoods.com or follow us on Facebook at www.facebook.com/dadspetcare.