PUEBLO, Colo. - Mr. October will now have another sport to look forward to come fall. Legendary baseball player Reggie Jackson has become the latest athlete to join the Back Seat Buckers program.

The new American Bucking Bull Inc. and Professional Bull Riders program allows anyone to become a bucking bull stock contractor. Back Seat Buckers is a program that lets investors buy one of 100 elite Futurity bulls who will compete against each other this season for a total of half a million dollars in prize money.

"I had the honor of meeting Mr. Jackson at the PBR's Anaheim (Calif.) Built Ford Tough Series event this year," said ABBI Executive Director Kaycee Simpson. "It was his first PBR event, and I think he really enjoyed it. I know the bull riders who got to meet him were in awe, and I think he appreciated the athleticism of the cowboys and their animal counterparts."

Other celebrity owners in the Back Seat Buckers program include John Elway, Wayne Gretzky, Chad Ochocinco and Bear Pascoe of the Super Bowl champion New York Giants.

There are still a few bulls available. For more information, visit americanbuckingbull.com or backseatbuckers.com.