PUEBLO, Colo. - The Professional Bull Riders announced that HotelPlanner.com has become the official booking source for the premier bull riding organization in the world.

A leader in online group travel, HotelPlanner.com will exercise its distinct group-booking practices to enhance relationships with hotels and clients worldwide. The partnership will include advertising and signage for HotelPlanner.com at PBR Built Ford Tough Series events. HotelPlanner.com will provide the PBR with cutting-edge group-booking services, ensuring riders, staff and fans the best value for the finest accommodations when they travel.

"As a top-tier sports and entertainment property, we wanted to provide our fans with the service they deserve whether on the road or at home," said PBR Chairman and CEO Jim Haworth. "Partnering with HotelPlanner.com lets our fans know that when they travel to watch our events that they will be able to stay in the finest hotels at the best possible rate. We're proud to partner with HotelPlanner.com, and to offer such a service to the most loyal and deserving fans."

"We are pleased to share with the PBR and its fans the same hotel deals and services that youth teams all the way up to elite pro teams from the NBA, NHL, and NFL enjoy." said Tim Hentschel, HotelPlanner's CEO. "The increased brand exposure to a very loyal PBR fan base is an opportune partnership for both companies. We are very excited to be working with the top bull riders in the world."

HotelPlanner.com is the leading provider of technology and group-travel services to a global group-hotel sales market. Currently, HotelPlanner's system processes over 30,000 group-hotel booking requests per month completely online with assistance from regional planners all around the world, with over 10 years of hospitality experience.  HotelPlanner.com currently has top-rated group-travel apps in both the iPhone and Android marketplaces.

The BFTS is televised every week on CBS Sports, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.