Ronnie Dunn and PBR to release new video at Nashville's Jack Daniel's Invitational

Highlights

  • Country star Ronnie Dunn remixed the single “Let The Cowboy Rock” specially for the PBR, and will release the video on Saturday.
  • Ronnie Dunn will be on-hand during Saturday's Jack Daniel's Invitational in Nashville.

In This Article

NASHVILLE, Tenn. - Country star Ronnie Dunn remixed the single "Let The Cowboy Rock" specially for the Professional Bull Riders and during a two-day event that will bring together country music, Jack Daniel's and bull riding, Dunn will debut the raucous new music video for the song. On Saturday at Nashville's Bridgestone Arena - night two of the Built Ford Tough Series Jack Daniel's Invitational - Dunn will be on-hand for the debut.

Initially inspired to modify the lyrics to his solo hit while watching a PBR event on television, Dunn explained, "Bull riding is arguably the most intense and electric event in rodeo. The folks at PBR came along and turned up the volume in a way. That's what I wanted to do with 'Let The Cowboy Rock.' It just felt like a perfect match."

The modifications add rodeo-specific terms and slang, and according to Dunn, he took the liberty of "making a few terms up." He called upon the help of his good friend and co-producer, Jeff Balding, because Dunn believed he could help take the song to a more aggressive place sonically. It took only a few days for the pair to write, record and mix the song and after playing it for the PBR executives, the organization adopted it as the official song of the PBR.

"The folks at PBR came along and turned up the volume in a way. That's what I wanted to do with 'Let The Cowboy Rock.'"

The new music video for the remix was directed by Thien Phan and integrates footage directly from the PBR events.  While the remix attempted to mirror the energy of the music to the intensity of the event, the video seeks to bring to life what a "serious rush" Dunn imagines an 8-second ride on a bull is like. The video will be played at PBR events throughout 2012 for its millions of fans and supporters.

"The Professional Bull Riders are flattered that Ronnie Dunn has chosen to incorporate our sport in his new version of 'Let The Cowboy Rock,'" PBR Chairman and CEO Jim Haworth said. "We're thrilled that he is going to join us at our event in Nashville and allow our passionate fans to be the first to experience the world premiere of his new video, featuring PBR highlights."

"Let The Cowboy Rock (PBR Remix)," complete with rewritten lyrics by Dunn, will be available for download soon.  The original lyrics to the song, as heard on Dunn's self-titled solo debut as well as the 2012 Cracker Barrel exclusive version read: "Let the cowboy rock / Let the good times roll / this is where the hurt stops / Where the whiskey flows."
 

The "Let The Cowboy Rock (PBR Remix)" lyrics are as follows:

Let the cowboy rock
Let the good times roll
This is where the buck stops
Where the bad boys go
Put eight on the clock
Go go go .... 'til he drops
Let the cowboy rock!

Old boy in the chute with his hat pulled down
'bout to bust through the gate ... Take it downtown
On "mean and gettin' meaner" .... Tied down tight
A wild eyed  slinger......"are you ready for the fight?"

Let the cowboy rock!
Let the good times roll
This is where the buck stops
Where the bad boys go
Put eight on the clock
Go go go .... 'til he drops
Let the cowboy rock!

It's the gold buckle ballet ...... The rodeo romp
Raw hide alley.....The big bull stomp
Luck of the draw.... Reachin' for rank
You gotta ride 'em all
That's money in the bank!!

Let the cowboy rock!
Let the good times roll
This is where the buck stops
Where the bad boys go
Put eight on the clock
Go go go 'til he drops
Let the cowboy rock!

The Jack Daniel's Invitational will bring the Top 35 bull riders in the world to compete against the best bucking bulls on the planet for $130,000 in total purse money. Nashville is the 22nd stop of the 2012 BFTS season, which opened in January with capacity crowds at Madison Square Garden in New York. The BFTS will make 28 stops in 23 states before the Built Ford Tough World Finals in Las Vegas on Oct. 24-28, 2012. The World Finals are where the PBR World Champion will be crowned and awarded the coveted championship buckle and a $1 million bonus. The richest bull riding event on the planet, the World Finals has a total purse of more than $2 million.

Bull riding begins at 8 p.m. on Friday, Sept. 7, and at 7 p.m. on Saturday, Sept. 8. Tickets are available at the Bridgestone Arena box office, www.Ticketmaster.com and by telephone at (800) 745-3000.

About Ronnie Dunn
Ronnie Dunn was born in Coleman, Texas to a hard living, truck driving, country music singing father and a conservative church going mother. Dunn navigated a winding road that led him from West Texas to New Mexico, Arkansas and Oklahoma and through 13 schools in 12 years. Music was about the only constant in life. In 1990 Dunn moved from Tulsa, Oklahoma to Nashville and was introduced by Arista Records label head, Tim Dubois, to Kix Brooks. Since their initial pairing in 1990, Brooks & Dunn were at the top of the country music singles charts 23 times with songs like "Brand New Man," "Boot Scootin' Boogie," "You're Gonna Miss Me When I'm Gone," "My Maria," "Only In America," and "Red Dirt Road."  They are the industry's most award-winning duo and were named Entertainers of the Year four times. They garnered 20 Country Music Association Awards and 28 Academy of Country Music Awards - more than any other artist in ACM history, surpassing the legendary Merle Haggard in 2005. With their exceedingly popular tours and more than 30 million records sold, Brooks & Dunn dominated the music industry consistently through the fall of 2009 when they mutually decided to pursue solo careers. With a monumental farewell tour in 2010, the Last Rodeo Tour, Brooks and Dunn said goodbye to their fans as a duo and welcomed in the new chapter of their careers as solo artists. Dunn debuted his self-titled solo album in 2011 that launched the Top 10 "Bleed Red," Top 20 "Cost of Livin'," and most recent single, "Let The Cowboy Rock."  He was twice named BMI Country Songwriter of the Year and received 23 BMI Million Airplay Awards for songs written that have attained one million or more radio airplay status.  For more information, visit www.ronniedunn.com or on Twitter and Facebook @ronniedunn.

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 25 riders have earned over $1 million, including Justin McBride with $5.5 million - the most of any Western-sports athlete in history. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR, Twitter at http://twitter.com/PBR, and YouTube at www.YouTube.com/PBR.

© 2014 PBR Inc. All rights reserved.

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