NEW YORK ― Robson Palermo rode Whitewater Trouble (Austin Riley/Teague Bucking Bulls) for 90 points to win the Built Ford Tough Championship Round and capture the event title at the Professional Bull Riders Built Ford Tough Series Monster Energy Invitational at Madison Square Garden on Sunday.

More than 14,000 fans watched on Sunday to bring the three-day attendance total to 42,994, ensuring that the "Toughest 8 Seconds In Sports" will return to the "World's Most Famous Arena" again in 2014.

CBS Sports Network will broadcast Round 3 and the Built Ford Tough Championship Round at 8 p.m. ET on Sunday, Jan. 6.

J.B. Mauney led heading into the championship round before bucking off Rock & Roll  (K-C Bucking Bulls/Spark-lin Acres). Had he ridden the bull, he would have won the event title and received an additional $12,000 as Rock & Roll was the "Monster Money Bull."

Palermo finished with 261.50 points, while Mauney and Aaron Roy tied for second place with 260.50 points. Two-time defending World Champion Silvano Alves finished fourth with 257.50 points, and 2009 World Champion Kody Lostroh finished fifth with 246.75 points.

Roy finished second in the championship round with 88.25 points, and Alves was third with 87.75 points. Luke Snyder won Round 3 with 87.75 points on 10 Penny (Jeff Robinson Bucking Bulls).

Palermo is the leader in the BFTS season standings with 816.50 points, while Mauney and Roy are in second place with 795.50 points. Alves is in fourth place with 687.50 points and Lostroh is in fifth place with 576.75 points.

Teflon Tom (Austin Riley/Teague Bucking Bulls) won the Pabst Blue Ribbon Bull Award for being the high-marked bull of the event. Teflon Tom earned 45.25 points out of a possible 50 points when he bucked off 2008 PBR World Champion Guilherme Marchi in the championship round.

The PBR will travel to Illinois next weekend for the Chicago Invitational at Allstate Arena. Bull riding begins at 8 p.m. on Saturday and at 2 p.m. on Sunday. Tickets are available at www.Ticketmaster.com, and by telephone at (800) 745-3000.

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer. 

The PBR is celebrating 20 years of competition in 2013. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend PBR events each year. PBR has awarded more than $120 million dollars in prize money over 20 years of competition, including a $1 million dollar bonus to the PBR World Champion each year.

New York is the first of first of 26 stops in 18 states that the Built Ford Tough Series will make. The season will conclude at the Built Ford Tough World Finals in Las Vegas on Oct. 24-28, 2013. The PBR World Champion will receive the coveted Championship buckle and a $1 million bonus and a new pickup truck from Ford, which  is also title sponsor of the Built Ford Tough Series.

Follow Jack Carnefix on Twitter  @JackCarnefix.