PBR announces partnership with Apex-Brasil

Highlights

  • Apex-Brasil will promote Brazilian products and services at Built Ford Tough Series events.

In This Article

PUEBLO, Colo. ― The Professional Bull Riders announced Wednesday it has signed a partnership with The Brazilian Trade and Investment Promotion Agency (Apex-Brasil), which promotes Brazilian products and services abroad and attracts foreign investments to strategic sectors of the Brazilian economy.

Apex-Brasil's partnership includes in-arena and chute signage, public address announcements and video board spots.

"Brazil is a very important market for the PBR, and live attendance at PBR Brazil events is almost double that of soccer in the United States," PBR Chairman and CEO Jim Haworth said. "Brazil has produced eight PBR World Champions, including our first back-to-back winner, Silvano Alves in 2011 and 2012. This new and unique partnership with Apex-Brasil expands our partnerships with VIP Hospitality experiences, which will help immerse their guests into the western lifestyle."

The partnership with the PBR allows Apex-Brasil to leverage the promotion of Brazilian products through a business-to-business (B2B) relationship at PBR events.

"We are very excited about this opportunity of partnering with the PBR," Apex-Brasil President Mauricio Borges said. "The PBR offers exciting events and a fantastic environment to interact with our guests from the United States and beyond, adding to the development of strong business relationships."

The 2013 Built Ford Tough Series season again opened with capacity crowds at Madison Square Garden in New York, and will make 26 stops in 18 states. The season will conclude at the Built Ford Tough World Finals in Las Vegas on Oct. 24-28, 2013. The PBR World Champion will receive the coveted Championship buckle, a $1 million bonus and a new pickup truck from Ford, which is also title sponsor of the Built Ford Tough Series.

The BFTS is broadcast every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

The PBR is celebrating 20 years of competition in 2013. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend PBR events each year. PBR has awarded more than $120 million in prize money over 20 years of competition, including a $1 million bonus to the World Champion each year.

About the Professional Bull Riders, Inc. (PBR)
The world's premier bull riding organization, the PBR celebrates 20 years of competition with the 2013 season. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with PBR broadcasts reaching more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attending live events each year. PBR has paid out more than $120 million in earnings to its athletes and 25 riders have earned more than $1 million, including Justin McBride with $5.5 million ― the most of any western sports athlete in history. For more information on the PBR, visit PBR.com, follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR and YouTube at YouTube.com/PBR.

About the Brazilian Trade and Investment Promotion Agency (Apex-Brasil)
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic sectors of the Brazilian economy. The mission of Apex-Brasil is to develop the competitiveness of Brazilian companies, promoting the internationalization of their business and the attraction of foreign direct investments, showcasing Brazil in the world as an innovative, competitive and sustainable country. Apex-Brasil is a Brazilian governmental agency, created in 2003 as an Autonomous Social Service affiliated to the Ministry of Development, Industry and Foreign Trade (MDIC). Today, Apex-Brasil has Business Support Centers (BSCs) in Miami, Dubai, Havana, Moscow, Beijing, Luanda and Brussels, and soon new centers will be open in San Francisco and Bogota. For more information on Apex-Brasil, go to apexbrasil.com.br.

Follow Jack Carnefix on Twitter @JackCarnefix.

© 2014 PBR Inc. All rights reserved.

HAVE SOMETHING TO SAY? We would love to hear it!
REGISTER OR SIGN IN to comment!