PUEBLO, Colo. ― The Professional Bull Riders and American Forces Network have joined forces to bring the 2013 PBR Built Ford Tough Series to nearly 1 million American service members, Department of Defense civilians, and their families worldwide. This relationship increases BFTS international distribution from 50 nations and global territories to include U.S. military installations, U.S. embassies and U.S. consulates in 175 countries and 140 U.S. Navy ships at sea.
In 2012, overseas troops were able to enjoy the PBR World Finals from Las Vegas' Thomas & Mack Center on AFN. This year AFN is expanding its efforts and will broadcast several BFTS events, starting with the Cooper Tires presents the Kawasaki Invitational, taking place in St. Louis, Feb. 15-17.
"The PBR has tremendous respect for the American service men and women who devote their time to protecting our rights and freedoms."
The toughest sport on dirt joins an extensive sports lineup on AFN including ESPN's SportsCenter and live and delayed broadcasts of the NFL, NBA, NASCAR, MLB, NHL, NCAA football, NCAA men's and women's basketball, MLS soccer, PGA Tour, and other highly-rated team competitions.
"The PBR has tremendous respect for the American service men and women who devote their time to protecting our rights and freedoms," PBR Chairman and CEO Jim Haworth said. "We are very excited that they will have more opportunities to enjoy our sport and share in the excitement of the PBR. They touch our lives daily with their commitment. We are honored to be able to give them a little piece of home during their deployment."
"We are delighted to expand our relationship with the Professional Bull Riders and bring the exciting and action-packed Built Ford Tough Series to the U.S. military service members and their families deployed around the world," said Corey Slutsky, chief of AFN sports programming. "Having additional PBR events on our schedule allows us to continue to provide the best sports to our deserving audience."
This year marks the 20th anniversary of the PBR which features the world's Top 35 bull riders and the fiercest bucking bulls in the country. Twenty-six events will take place across 18 states in the United States this year, culminating in the PBR Built Ford Tough World Finals in Las Vegas Oct. 23-27, at the Thomas & Mack Center. The best bull riders in the world will compete all season, trying to accumulate the valuable points needed to rise to the top and become the PBR World Champion, a title that comes with a $1 million dollar bonus and the coveted PBR World Champion buckle.
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