PUEBLO, Colo. ― GIVE US YOUR BEST KISS! That is what legendary rock band KISS and the fast-growing PBR will be asking of millions of fans at PBR events across the country beginning this weekend at the nationally-televised Last Cowboy Standing event from Mandalay Bay in Las Vegas. The PBR and KISS announced a partnership Tuesday that brings together two powerful and iconic brands in a fan-focused alliance that will delight and entertain.
The PBR and KISS have teamed up to create the 8-Second KISS Kam, an innovative twist on the long-standing tradition in many sports venues where couples in the audience are highlighted on the large, in-venue video screens and encouraged to engage in a public display of affection.
In typical PBR and KISS fashion, the innovative KISS Kam has a twist. Just like a successful bull ride, our participants are timed with a digital clock and must kiss for 8 seconds, or face the ridicule of tens of thousands of PBR fans.
Band members Paul Stanley, Tommy Thayer, Eric Singer and Gene Simmons cheer fans on and provide constructive criticism via video during the promotion. Videos from the 8-second-kissing couples will be recorded and posted online at www.pbr.com/KISS where visitors can vote for the best (or worst) kiss and register to win valuable PBR and KISS prizes.
"Some see this as an unlikely pairing," said Stanley, KISS front man. "But it's quite the opposite. PBR fans have a passion that we relate to and want to be a part of. They span cultures, stereotypes and countries. They are our kind of people. The 8-Second KISS Kam is a great way for fans to show their passion for both."
"And that's no bull," added Simmons.
In support of KISS's new MONSTER album and other great albums from the past 40 years, there are half-a-dozen new MONSTERs in PBR arenas nationwide. PBR and KISS have teamed up to name six world-class bucking bulls after KISS albums: KISS Monster, KISS Destroyer, KISS Animalize, KISS Revenge, KISS Love Gun and KISS Psycho Circus.
These top-ranked animal athletes will face off against the Top 35 bull riders in the world at prestigious Built Ford Tough Series events for years to come. The PBR's BFTS features 26 events across the country from Madison Square Garden to Cowboys Stadium to Anaheim, Calif., and points in-between. All BFTS events are televised nationally on CBS and CBS Sports Network.
The collaboration between PBR and KISS will officially launch Friday when both the KISS Kam and bulls from the KISS team will be unveiled at the prestigious PBR Last Cowboy Standing event held at the Mandalay Bay Events Center May 10-11. The event is nationally televised on CBS on Saturday and Sunday, from 4 p.m. to 6 p.m. ET.
This relationship will introduce KISS to a new, passionate audience that has been entertained at PBR events by KISS' music for many years. PBR's adrenaline-packed, bull-riding-only events are wrapped in a rock concert environment with plenty of pyrotechnics and fire, a hallmark of the hottest band in the world.
"KISS and PBR have a lot more audience crossover than some might think," said PBR Chief Operating Officer Sean Gleason. "KISS is an icon of rock music celebrating their 40th anniversary this year; PBR has been wrapping itself in a rock concert environment for years, playing KISS's music during our live events throughout our 20-year history."
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