Who is the PBR's Sexiest Cowboy?

Mike White is one of the 12 finalists in the PBR's Sexiest Cowboy promotion.

Highlights

  • Twelve PBR bull riders have been selected as finalists for the Sexiest Cowboy promotion.
  • They will compete for the chance to appear on the cover of Nicholas Sparks' upcoming novel, "The Longest Ride."
  • The 12 finalists will also appear in the PBR's Sexiest Cowboy calendar which will be released in September and sold next to the hard cover edition of "The Longest Ride" in Wal-Mart stores.

In This Article

PUEBLO, Colo. ― PBR fans get ready to vote!

Starting Tuesday, Sept. 17, the publication date for New York Times best-selling author Nicholas Sparks' 17th novel, "The Longest Ride", the Professional Bull Riders will be searching for the sport's sexiest cowboy. 

Twelve PBR bull riders have been selected as finalists in a contest for the chance to appear on the cover of a special edition of the book and bragging rights as the sexiest PBR bull rider.

"The Longest Ride" is centered on the story of Luke Collins, a fictional PBR bull rider. To pay homage to the bull riding cowboy, Sparks will feature the man who fans select as the sexiest PBR bull rider on the cover of the paperback edition of "The Longest Ride" available in Wal-Mart stores in April 2014. The 12 finalists will also appear in the PBR's Sexiest Cowboy calendar which will be released in September when the hardback of "The Longest Ride" is released and sold alongside the book in Wal-Mart.

"This is a unique and fantastic opportunity for the PBR and our bull riding athletes," said Sean Gleason, COO of the PBR.  "Sparks' books have sold more than 90 million copies worldwide. The potential exposure is tremendous for the PBR and one lucky rider will forever be tied to one of the most popular, best-selling novelists of our time."

The Sexiest Cowboy finalists are:

Brant Atwood (Decatur, Texas)                        
Reese Cates (El Dorado, Ark.)                          
Brendon Clark (Morpeth, Australia)   
Ross Coleman  (Molalla, Ore.)                       
Douglas Duncan (Alvin, Texas)                             
Stetson Lawrence (Trenton, N.D.) 
Markus Mariluch (Elko, Nev.)
Jory Markiss (Missoula, Mont.)
Pistol Robinson (Burleson, Texas)
Luke Snyder (Raymore, Mo.)
Mike White (De Kalb, Texas)
Sean Willingham (Summerville, Ga.)                   

For more details and to select your sexiest PBR bull rider, visit www.pbr.com/TheLongestRide starting Sept. 17.

© 2014 PBR Inc. All rights reserved.

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