We stand for individuals

With confidence and courage

Grounded by a sense of self.

Our products stand up to any condition,

To every situation.

Like those who wear them.

Like you.

By checking out Ariat, you gain one entry for this week’s prize:  A $270 Ariat Boot Card.



When you’re at a BFTS Event, to register, simply go to,, or visit with one of the PBR Staff!  Once registered, you’ll be eligible for great Performance Prizes that are awarded during each performance during the event!  Each performance that you attend, register and “check in” also awards you an extra entry into the 2015 PBR Passport Sweepstakes Grand Prize drawing!

Your journey doesn’t end there!  You can also sign up by clicking the buttons above.  No matter which registration option you choose, you’ll unlock PBR Passport Destinations on your PBR Passport Profile!  Each week, a new PBR Passport Destination will be made available for you to complete.  Once completed, you’ll be eligible for that specific week’s Online Prize!  For each destination you complete, you’ll ALSO be awarded an extra entry into the 2015 PBR Passport Sweepstakes Grand Prize drawing!

The 2015 PBR Passport Program will culminate with the Grand Prize drawing!  Each of the Official Winners of the prizes listed to the left will not only win that prize, but also a trip to the 2015 World Finals!

Sign up now for the PBR Passport Program!  It’s your “Ticket to Ride”!

Participation in PBR Passport constitutes acknowledgement and agreement with our Terms & Conditions, Privacy Policy, and Official Rules