PBR's Pink Promise

PBR’s Pink Promise will engage our community of riders, stock contractors, fans, sponsors and employees to create a program that contributes to the Breast Cancer Research Foundation and honors patients, survivors & co-survivors, aiding in the fight against breast cancer.

Here's how you can get involved:

On Thursday, October 22, PBR will host a new charity event tied directly to the competition of the 2nd round of the BFTWF – PBR Buck-A-Thon

For every qualified ride during Round 2 of the BFTWF, PBR will be donating $250 to the Breast Cancer Research Foundation. And for every 90-point rider, the donation will increase $1,000!

MGM             Wrangler

Our partners at MGM Grand and Wrangler have generously said that they will match PBR’s donation – so every qualified ride will be worth $750 and every 90-point ride will be worth $3,000 to the Breast Cancer Research Foundation!

Breast Cancer Research Foundation
Select an Amount

Your Donation


Pledge Now

PBR and the Wrangler® brand are using their strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease. Fans are encouraged to wear pink on these nights.

Bid Now!

Watch for the Pink Chutes!

One bull in the lineup on each Friday night will be designated the BootDaddy.com Breast Cancer Bounty Bull and carry a bonus of $5,000.

A Good Ride!

If the matched bull rider makes a qualified, 8-second ride on this bull, he will receive $2,500 and the Breast Cancer Research Foundation will receive $2,500.

Buck Cancer!

If the matched bull rider wrecks, the Breast Cancer Research Foundation will still receive $2,500, and the rider goes home knowing he was thrown for a good cause.

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