U.S. Air Force, Professional Bull Riders Extend Partnership
New York, NY (March 5, 2010) - The Professional Bull Riders, Inc. (PBR) is thrilled to announce the continuation of its partnership with the United States Air Force (USAF).
The U.S. Air Force will continue to be known as the Official Armed Services Branch of the PBR. The partnership was designed to assist the U.S. Air Force in its recruiting, outreach, and awareness while demonstrating the U.S. Air Force’s core values: “Integrity first, Service before self, and Excellence in all we do.”
"The Air Force is extremely excited about partnering with the Professional Bull Riders again this year," said Brig. Gen. A.J. Stewart, Air Force Recruiting Service Commander. "The Air Force and PBR both represent excellence. I am proud to be associated with this world-class organization and to have the opportunity to inspire and engage with the young men and women who enjoy these events."
“The PBR is excited to extend our partnership with the United States Air Force, an organization for which we have the utmost respect,” said Kevin Camper, Chief Sales and Marketing Officer for the PBR. “From our riders to our stock contractors to our staff, we have the highest regard for all of the men and women who serve and protect our country. The PBR not only considers it an honor and a privilege to represent the United States Air Force, but feels that it is a natural fit into the core values of our company and our tremendous fans.”
The U.S. Air Force will be an opening ceremonies partner, which will encompass USAF-related footage for opening videos, swear-in ceremonies, Color Guard, veterans, and vocalist/musical group opportunities.
The first event of the renewed partnership will be the Built Ford Tough Invitational on Mar. 5-7 at the Sprint Center in Kansas City, Mo., which is the 11th stop on the elite Built Ford Tough Series.
PBR will work with the U.S. Air Force to create local activation and outreach opportunities that include high school visits, where the PBR will provide assets such as bull riders, bullfighters, live bulls, equipment, and more; as well as other activities such as FFA Leadership Conferences.
The PBR is the premiere bull riding organization in the world with the best riders from the United States, Mexico, Australia, Brazil, and Canada. One of the fastest-growing sports in the country, PBR events air weekly on VERSUS, NBC, CBS, and FOX. For more information on the Professional Bull Riders, please visit www.pbr.com or contact Sara Broun at (719) 242 2800 , ext. 3371 or sbroun@pbrnow.com or Jack Carnefix at (719) 242 2800, ext. 3372 or jcarnefix@pbrnow.com .
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About the Professional Bull Riders, Inc. (PBR):
More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure, including the marquee Built Ford Tough Series and Touring Pro Division. The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders who compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.
For more on the PBR, please visit www.pbr.com , www.teampbr.com , www.pbr.tv , www.myspace.com/teampbr , twitter.com/teampbr, www.facebook.com/TeamPBR , or www.pbr.com/worldfinals/ .
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I have no problem with the USAF or their involvement with the PBR. The USAF does great work and are to be appreciated for everything. However, what annoys me is when I attend a PBR event and the entire opening video is one big commercial for the USAF, or previously the Army. It's boring and has very little to do with the reason I am attending the event, which is bull riding. Swearing-in ceremonies, color guards, and other patriotic things are fine, but get rid of the video commercials. I know this won't happen and we'll continue to have those cheesy commercials where the bullriders and bullriding are barely shown. Wait a few years; when the USAF pulls out and they look for another service branch, the PBR will say the same things about the new partner that they are saying about the current USAF involvement with the PBR. Plain and simple, it's all about marketing and who gives you the money today.
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splash
March 6, 2010Thank you USAF and to all that serve our country! -
johnandsonna
March 6, 2010Our hats off to the men and women helping to protect our country. We are proud of you as you have served us well. God is with each of you at all times. -
reznibd
March 6, 2010mesakid - indeed, I second that motion! Thanks USAF! -
mesakid
March 5, 2010great to have the USAF as an opening ceremony partner with the PBR and thankyou USAF for helping protect our country
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March 10, 2010