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Iron Cowboy Returns to AT&T Stadium in 2017

Iron Cowboy will return to the home of the Dallas Cowboys, AT&T Stadium, for the eighth year in a row in 2017 where Shane Proctor will look to defend his title.

Iron Cowboy Returns to AT&T Stadium in 2017

ARLINGTON, Tex. – AT&T Stadium, the largest stadium in the National Football League and home of the Dallas Cowboys, will host the PBR’s (Professional Bull Riders) Iron Cowboy for the eighth consecutive year on Feb. 18, 2017.

The Iron Cowboy will be the second PBR Major of the 2017 Built Ford Tough Series (BFTS). PBR Majors are the highest profile events on the BFTS, presenting unique formats, increased prize money and world standings points and all televised on the CBS Television Network.

For one night only, Feb. 18, the Top-40 stars of the PBR will try to conquer the rankest bulls in the world, in an effort to make the 8-second buzzer and advance. Riders who stay on their bull for the required 8 seconds, continue to compete. Those bucked off are finished. The cowboys will continue to ride until all but one is left and is declared the Iron Cowboy.

Earlier this season, before 35,000 cheering fans at AT&T Stadium, Shane Proctor won the Choctaw Casino Iron Cowboy, powered by Kawasaki, and brought to fans locally by Sonic.  He took home $115,625 as the winner of the second PBR Major of the season, and in earning 885 world standings points moved from No. 8 to the No. 1 position in the PBR world standings.

“We are thrilled to bring The Iron Cowboy, one of the PBR’s Majors and among the season’s most anticipated events, back to Arlington for our eighth year,” PBR CEO Sean Gleason said. “There’s no better venue in the world to cheer on our riders than AT&T Stadium, and we look forward to the Iron Cowboy in the heart of Texas.”

On Sunday, Feb. 19, the day following the Iron Cowboy, THE AMERICAN returns to round out this Western sports weekend. The largest single-day cash prize rodeo in history, THE AMERICAN offers a total purse of $2 million with $1 million divided among any qualifiers that win their respective events. THE AMERICAN bull riding event will include the Top 10 bull riders in the PBR world standings after the 2016 PBR World Finals, four qualifiers and one exemption each competing for $100,000 in prize money.

Tickets for the Iron Cowboy are on sale Friday, Aug. 26th and range in price from $20 to $152. They can be purchased at the AT&T Stadium Box Office and or by phone at (800) 745-3000. PBRewards Members can earn PBRewards points and will receive access to the best available seats by purchasing their tickets through the PBR Customer Service Department at 800-732-1727.

For an enhanced PBR experience, fans can now purchase PBR Elite Seats, which provide a behind-the-scenes look into the toughest sport on dirt. This once-in-a-lifetime experience includes early entry; tickets to a premium seating section; a catered reception; a 60-minute, backstage tour by a PBR Host, featuring a PBR 101 presentation and visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from the top PBR stars. After the event, PBR Elite Seat ticketholders also will be given premium dirt access, where they can get their complimentary 8 Seconds PBR program, Elite Seat lanyard and other memorabilia autographed by the Top 35 bull riders in the world.

The PBR Elite Seats are available for $500 and also can be purchased through Ticketmaster or by contacting the PBR Customer Service Department at 800-732-1727.

Combo tickets for the Iron Cowboy and THE AMERICAN are also on sale with prices ranging from $40 to $252 each. They can be purchased at the AT&T Stadium Box Office,, by calling Ticketmaster at (800) 745-3000 or through the PBR Fan Club at (800) 732 1727.

With the best Western sports athletes in the world converging on AT&T Stadium to compete in the Iron Cowboy and THE AMERICAN, Feb. 18-19 will be a weekend showcasing some of the most talented, toughest and grittiest cowboys Texas has ever seen.

For more information on the PBR Iron Cowboy and THE AMERICAN, stay tuned to

The BFTS is televised every week on CBS, CBS Sports Network and networks around the world. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer.

The Morning Line: Iron Cowboy
AT&T Stadium is set to host Iron Cowboy