PBR recently announced the 2012 television package that includes
extensive coverage of the Built Ford Tough Series with two leading
network television groups, CBS and NBC. There are 55 original
broadcasts between CBS, CBS Sports Network, NBC and NBC Sports
Network (formerly Versus). Thirteen of those broadcasts will
air on network television and reach more than 110 million
households in the U.S CBS Sports Network is also creating a
special highlight program that airs a minimum of four times each
week in between events for those who miss the action on the
weekends. Built Ford Tough Series rounds that are not covered
on television are being broadcast on PBR's Live Center and through
our partnership with YouTube. For the first time in PBR's
history, fans have access to every round of Built Ford Tough Series
competition. Altogether there are more hours of coverage
available to PBR fans than ever before, and all of that coverage is
scheduled in consistent and convenient timeslots.
Below are a few answers to frequently asked questions regarding the 2012 television schedule.
• How do I find the PBR broadcasts on TV?
On PBR.com. Click the link below. Click on "Check local listings." Enter your zip code in the channel finder and you will see a list of channels in your cable system that broadcast the PBR.
Search for "PBR," "Professional Bull Riders" or "Built Ford
Tough Series" on your cable guide.
• Why did PBR make the network change from Versus?
PBR did not have a choice. Versus no longer exists as a
channel. When Versus was acquired by NBC and renamed NBC
Sports Network on Jan. 2, they also launched a new programming
strategy focused on the NHL, Olympics and other sports
• Why can't PBR move the broadcasts back to Versus?
The Versus network no longer exists.
• Why didn't PBR put more events on NBC Sports Network?
PBR scheduled every timeslot that NBC Sports Network made
available for PBR programming.
• Why didn't PBR put all Built Ford Tough Series coverage on one network like it was on Versus?
That option wasn't available to PBR with a network that is
readily available to all PBR fans. We selected the timeslots
available to PBR on the networks with the broadest
distribution. While other networks were interested in PBR
programming, none of the other options were available to as many
PBR fans as the split package between CBS & CBS Sports Network
and NBC & NBC Sports Network.
• Does PBR make the exclusive decision about which channels carry PBR programming?
No. While PBR does have the final say with respect to what
networks are allowed to air PBR programming, it is up to each
network to determine what content they want to deliver to their
viewers. TV networks have different programming strategies to
appeal to the largest group of viewers with similar interests
(sports, entertainment, etc.). While PBR is a highly
successful television property, the unique nature of the sport, and
the fans that follow PBR, don't fit into all network programming
strategies. Let your favorite cable networks know that you
would like to see PBR in their line-up.
• Does PBR have any control over cable system channel offerings or pricing?
No. PBR has no control over any cable system offering and
it is out of the hands of the television networks in most
cases. Your local cable system makes the decisions about the
channels and programming you receive as well as the price of those
services. They need to hear from you, their customer, that
you want PBR programming and the channels that deliver it.
• Why doesn't PBR have as much programming on as it used to?
PBR is televising 55 original broadcasts in 2012, only seven
fewer than in 2010 and 2011, and more than any year prior to
2010. PBR is one of the most prolific sports on television
and has more national broadcasts than most other sports. PBR
fans are fortunate to have as much coverage as they do when you
look at sports of a comparable size. PBR scheduled as many
broadcasts as we could based on the timeslots available to
us. With the addition of PBR Live Center and YouTube
coverage, PBR fans have access to every performance of the Built
Ford Tough Series for the first time in our history.
• Why aren't there as many two-day broadcasts compared to last year?
PBR scheduled every broadcast that it could given the timeslots
available. PBR selected the most important rounds of
competition to deliver to our fans.
• Did PBR decide on the television networks for money at the expense of our fans?
Absolutely not. PBR made every decision based on the best
possible programming outcome for our fans. PBR invests more
than $10 million a year to deliver world-class television
programming to our fans.
• Why did PBR choose CBS Sports Network as the new lead television partner?
CBS Sports Network is a fast-growing cable sports network that
is owned and operated by CBS, the No. 1 sports and entertainment
broadcast network in the world. They have made the best timeslots
available for PBR programming and are committed to airing more PBR
coverage than any network partner in our history. Most
importantly, they have a deep appreciation for the PBR and our
television viewers. They recognize you as an important sports
consumer and will reward your loyalty with more programming - when,
how and where you want it.
• How does CBS Sports Network view the PBR?
PBR is a major priority for CBS Sports Network. They are
excited to have us as a partner and are dedicating more total hours
to PBR programming than any network has provided in the past.
We have commitments throughout the CBS organization to continue the
growth of PBR as a television sports property. In a short
period of time, CBS Sports Network has proven to be a true partner
and not just a network that happens to broadcast the PBR.
They are extremely interested in the opinions of our viewers and
committed to providing the best coverage the sport of bull riding
has ever received.
• Will PBR be available on CBS Sports Network beyond 2012?
Yes. PBR has entered into a multi-year agreement with CBS
• CBS Sports Network isn't available in my cable system.
CBS Sports Network is available to 98 million households.
More than 9 out of 10 homes in the U.S. can receive the
channel. Sometimes the network is carried on a sports tier
and may not be included in your current package. If your
cable company doesn't carry CBS Sports Network at all, DIRECTV and
DISH Network are available in every city in America.
• How can I get CBS Sports Network added to my cable system?
Just like any business, cable companies respond to the pressure
of their paying customers. You must demand PBR and CBS Sports
Network. You are a paying customer and you deserve to be
heard. Let them know you want PBR and the channels that carry
• Is CBS Sports Network a pay-per-view channel?
No. CBS Sports Network is a national cable sports channel
that is similar to any other channel you currently receive in your
cable package. If it is not available through your cable
provider, or only included in a higher-priced package, your cable
company made that decision. It would only cost your cable
company about one cent per day to make it available to you as a
subscriber. If you let them know you want PBR on CBS Sports
Network, it is a nominal commitment for them to provide it to you
in a lower-priced package.
• What can I do if my cable system doesn't respond to my requests to include CBS Sports Network, or offer it in a lower priced package?
Call and let your cable company know you are looking at other
options. Regardless of where you live, there is more than one
service for you to choose from. In many markets there
are competitive regional distribution services that would be happy
to have you reward them for offering PBR programming. If your
terrestrial cable options don't offer the network, DirecTV and DISH
Network satellite services are available in nearly every corner of
the United States and have CBS Sports Network in modestly priced
• Why should I consider switching to a satellite service?
Longtime fans know that PBR coverage was interrupted by disputes
between Versus, DISH Network and DirecTV. CBS Sports Network
has long-term agreements in place with the satellite providers and
they have the support of their parent CBS, the No. 1 broadcast
network. While PBR has no control over such matters and they
could occur again, it is highly unlikely that CBS or CBS Sports
Network will encounter similar problems. Both DirecTV and
DISH Network offer CBS Sports Network and NBC Sports Network in
reasonably priced packages.
• I have satellite TV (DirecTV or DISH Network) and it isn't available in my package.
If you have DirecTV or DISH Network and received PBR coverage on
Versus, then you have PBR coverage on CBS Sports Network.
Both DirecTV and DISH Network offer CBS Sports Network in the same
(or better) package that included Versus (now NBC Sports
• Why did PBR replace TV broadcasts with Internet broadcasts?
We didn't. There are 55 television broadcasts in 2012,
only seven fewer than 2011. PBR's scheduling has always
included rounds of competition that were not covered on
television. PBR has made every round of Built Ford Tough
competition available to our fans for the first time in our
history. The Internet broadcasts on PBR Live Center and
YouTube augment a comprehensive schedule of television coverage to
provide PBR fans with access to all rounds of competition.
• Will PBR programming still be subject to preemption (delayed from the scheduled start time)?
The 2012 television schedule is considerably more structured
than in years past. There is still a possibility that live
programming scheduled before PBR could run long and delay the
regularly scheduled start of PBR programming by a few minutes, but
that risk has been minimized. PBR has ensured that coverage
will be delivered in its entirety should a preemption occur.
• Why aren't all broadcasts live?
Only specific timeslots were made available to PBR and we have
to work within those timeslots to balance live events and
consistent television coverage. PBR's live events are held
across all time zones and on a mix of Fridays, Saturdays and
Sundays that are often determined by the dates available in the
arenas in different cities. In order to offer as consistent a
schedule as possible - for both live events and television coverage
- some performances are delayed based on the available television
• Why aren't all rides from an event shown on television?
PBR live events vary in length from two to three hours due to
bulls not cooperating, injuries and other uncertainties. The
unique nature of the sport creates too big a variable in event
length to be accommodated by rigid television schedules.
Unfortunately, the timeslots available to PBR do not allow for the
coverage of all 55-plus rides from a single performance. PBR
focuses the coverage time available on the most meaningful and
essential rides pertinent to the event and the ongoing race for the
• Why did PBR and CBS Sports Network change the scheduled air times on Sunday?
Those were the timeslots available that provided the minimum
amount of delay between the live event and the television
coverage. CBS Sports Network will air both an "East Coast
Prime" and "West Coast Prime" broadcast in the same day, providing
multiple viewing options in early evening timeslots for all fans in
all time zones. In prior years, nearly half of PBR's schedule
included broadcasts that were delayed by a full day; in 2012 the
vast majority of the schedule is live or on short delay.
• How many events will be broadcast on network TV?
Thirteen. Eight events will be broadcast on CBS and five
events will be broadcast on NBC. That network schedule puts
PBR on par with other major sports properties for network
• Why does PBR put events on network TV?
CBS and NBC reach in excess of 110 million households, which is
nearly every television household in the United States and
Canada. PBR has fans in every corner of North America, and
network TV allows us to provide some programming to all PBR fans,
• Why are the network TV shows shorter than cable broadcasts?
Those are the timeslots available to PBR.
• Will the network TV shows just be a shortened version of coverage?
No. The PBR Competition Committee has created a new format
that matches the Top 15 bull riders in the world against the Top 15
bulls at special events. That format will allow us to cover
all rides of these special rounds.
• Who created the new formats?
44 PBR cowboys, PBR management and Spire Capital own the
PBR. However, all decisions related to competition are made
by the PBR Competition Committee, which includes former PBR
founders and current bull riders.
• What is the new PBR Top 15 Bucking Battle Format?
This competition is a matchup between the 15 top-ranked riders
in the world standings against the 15 top-ranked bulls at special
events. The points from these special rounds do not count
toward the event standings but will count toward the World
• Does PBR management listen to PBR fans?
Yes. The PBR senior management team reads comments from our fans and receives detailed reports regarding the most common questions and issues.
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