Depth development


  • Jared Farley is one of many Built Ford Tough Series riders who will be competing at PBR Australian Cup events over the next three weekends.
  • The PBR Australian Cup events start at the Win Entertainment Centre in Wollongong this weekend, followed by events in Townsville and Tamworth the following two weeks.
  • One major difference between Australian events and U.S. events is the depth of the bull pen.

In This Article

LAS VEGAS - Jared Farley makes no bones about it. He'd rather be at home in Australia with his family.

For the next couple of months, he'll get his wish. Starting tomorrow, he'll be competing at the first of three PBR Australian Cup events. This week's event is in Wollongong, followed by events in Townsville and Tamworth.

In an interview during the World Finals, Farley likened the Australian events to where the PBR was 10 years ago in the U.S.

Crowds fill arenas like the one they'll be in this weekend - Win Entertainment Centre - and the production is modeled after the Built Ford Tough Series events - with the one main difference being the depth of the bull pen.

"Oh, night and day really," said Farley, who explained there are about five Australian bulls that could compete in Las Vegas. "It doesn't mean they're not tough bulls, but they're completely different than riding the bulls that are (in the U.S.)."

In order for the bucking bull industry to continue advancing in Australia, Farley said one key issue is to continue impressing upon stock contractors, who haven't experienced a BFTS event, the importance of continuing to develop the overall depth of their respective herds.

"A lot of the contractors at home think like, I guess, what you would call (a) rodeo contractor over here," he explained. "They might have 20 bulls in their field, but they might have five that are good enough to go. They don't realize they can't bring 10 bulls. It's not a rodeo. You have to put on a production, and you have to bring something that these guys can win on every single one of them."

Farley added, "If a bull has a bad day here, you don't ever see him again, but if a bull has a bad day at home, you'll see him the next weekend."

"You have to put on a production, and you have to bring something that these guys can win on every single one of them."

He and his younger brother Pete have being sending bucking bull semen and embryos from the U.S. over to Australia.

They're hoping to couple that with the foundation of the program they already started years ago, and build one of their own modeled after the likes of Robinson Bucking Bulls and D&H Cattle Co.

"We're hoping that will work," Farley said, "and that's what we're putting our money into."

The older of the two brothers said when he's not riding bulls, he spends his time thinking about bucking bulls.

He and Pete have several young bulls at home Kempsey, Australia, that are ready to compete, as well as others on the way.

In the meantime, back in the States, Farley can often be found hanging out with Jeff Robinson and H.D. Page, or chatting with Gene Melton and Chad Berger. The 27-year-old said he's simply trying to soak up as much knowledge as he can contractors who have been in the business 20, 30 years or more.

"There's a lot that goes into it," he said. "You look at Jeff Robinson, Circle T (Ranch & Rodeo) and D&H, and that's their life."

Follow Keith Ryan Cartwright on Twitter @PBR_KRC.

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