Professional Bull Riders' Built Ford Tough Invitational rides into Detroit!


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The Professional Bull Riders (PBR) rumble into Auburn Hills, Michigan for a two-day event at The Palace of Auburn Hills, April 14 and 15. The PBR Built Ford Tough Invitational is scheduled for 8 p.m. on Friday and Saturday evenings. The event will air at 8 p.m. on Saturday and Sunday on OLN. (All TV times are listed as Eastern Time.) Be sure to check your local listings for mre details.

The Built Ford Tough Invitational is the 20th stop on the PBR's 2006 season of the 31-city elite Built Ford Tough Series presented by Wrangler. The world's elite 45 bull riders will test their skills in a head to head battle with the top bucking bulls in the business - all for a chance at the PBR's coveted million-dollar bonus that comes with the PBR World Champion title. Through 19 events, the battle for the 2006 PBR World Champion title continues to intensify. The point standings are packed with past World Champions, two-time World Champion Adriano Moraes (Sao Paulo, Brazil) and 2004 World Champion Mike Lee are battling for the top spot on the leader board with only 131 points separating the two. 2005 PBR World Finals Champion Guilherme Marchi currently is number three with Jody Newberry (Ada, Okla.) moving into fourth by recently finishing third in Billings, Mont. Two-time World Champion Chris Shivers (Jonesville, La.) is also a threat for the 2006 title. Shivers became the first man to earn $3 million in career totals earlier this year with an event win in Charleston, S.C. Other top contenders appearing in Auburn Hills are 18 year-old sensation Travis Briscoe (Edgewood, N.M.) and Oklahoma cowboy and current #18 in points standings J.W. Hart (Overbrook). Hart is known as the PBR's "Iron Man" holding the record for the most consecutive events attended at 197. He's also the only man to have qualified for all 12 PBR World Finals.

The PBR Built Ford Tough Invitational promises an up-close and personal look at the world's greatest bull riders, the world's rankest bulls, and tons of dirt, pyrotechnics, fireworks, and rock-n-roll excitement. Tickets start at just $20 and upgrade to $30, $50, and $100 and are available at The Palace of Auburn Hills Box Office, all Ticketmaster outlets, online at or by calling 248-645-6666 to charge by phone.

For more information on the PBR Built Ford Tough Invitational or the PBR, please contact Megan Darnell at 719-471-3008 extension 3173 or

About PBR:
More than 104 million viewers tune in each year to the PBR on NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.

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