Professional Bull Riders Form 'Cowboys for Conservation' Partnership


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The Professional Bull Riders, Inc. (PBR) is proud to announce “Cowboys for Conservation,” a new partnership with the nonprofit organization, the Rocky Mountain Elk Foundation (RMEF).  This venture will help to synergize growth between the two organizations.

“The PBR is very excited and eager to be associated with the Elk Foundation. This year, over 100 million people will watch PBR around the world and over 50% of our fans have expressed a love for the outdoors.  We believe this is a great way to better expose the Elk Foundation and show how it really does make a difference for elk, wildlife, and their habitat,” said PBR’s Chief Executive Officer, Randy Bernard. 

David Allen, president and CEO of the Elk Foundation added, “The demographics of PBR fans are a classic match with wildlife conservationists and Elk Foundation members.  This alliance will allow both organizations to reach out to a greater base of potential supporters.” 

In the “Cowboys for Conservations” partnership, the PBR will provide the Elk Foundation with: 

Conservation Funding. Each time a designated PBR bull rider scores 90 points or more, a donation will be made to the Elk Foundation and PBR fans will be challenged to match or exceed it. Additional challenge gifts will be made to the Elk Foundation in the name of PBR star competitors.

Fundraising Packages. PBR will provide the Elk Foundation with ticket/hotel packages to the PBR World Finals in Las Vegas. Packages will include event tickets, lodging, VIP tickets or “backstage passes” to meet the pros, and select PBR merchandise. Packages will be auctioned or raffled at many of the 500 fundraiser banquets held around the country. Proceeds will fund the Elk Foundation’s conservation mission. 

Visibility. Booth space at 29 major PBR events, Cowboys for Conservation receptions, online ads, and a special sweepstakes will give the Elk Foundation a major presence with PBR fans at various PBR events each year. 

In turn, the Elk Foundation will provide the PBR with: 

Sponsor Rewards. Utilizing its network of outfitter members, the Elk Foundation will host a number of hunts or outdoor adventures for PBR sponsors and VIPs. 

Outdoor Adventure Sweepstakes. PBR and The Elk Foundation will create an Outdoor Adventure Sweepstakes offered to PBR fans at PBR events and online through both groups’ publications and general media outlets. Through its merchandise and licensing programs and network of corporate partners, the Elk Foundation will provide outdoor gear as sweepstakes prizes. 

Visibility. Banner space promoting PBR events at 500 fundraiser banquets around the country, along with print and online ads, will increase PBR visibility among Elk Foundation supporters. 

The “Cowboys for Conservation” program between the two world-class organizations is currently under way and additional elements will continue to be launched  later this year. Both the PBR and the Rocky Mountain Elk Foundation look forward to many future opportunities that continue to develop the partnership. 


About the PBR: 

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with it multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.  For more information on the Professional Bull Riders, Inc. please visit or call 719 242 2800. 

About the Rocky Mountain Elk Foundation: 

Founded in 1984 and headquartered in Missoula, Mont., the Rocky Mountain Elk Foundation is a nonprofit organization dedicated to ensuring the future of elk, other wildlife, and their habitat.  The Elk Foundation and its partners have permanently protected or enhanced over 5.2 million acres, a land area larger than Connecticut, to public access are now open for hunting, fishing, and other recreation,.  The Elk Foundation has more than 150,000 members, a staff of 150, and 10,000 active volunteers.  To help protect wild elk country or learn more about the Rocky Mountain Elk Foundation, visit or call 800 CALL ELK.

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