PBR Heads West for Dickies Invitational in Ontario, California


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The Professional Bull Riders, Inc. (PBR) Built Ford Tough Series (BFTS) tour is thrilled to bring its Built Ford Tough Series (BFTS) tour to Citizens Business Bank Arena in Ontario, Calif., for stop no. 28 on the elite tour.  The Dickies Invitational gets underway on Saturday, September 26 at 6 p.m. and on Sunday, September 27 at 2 p.m.  The top 40 bull riders in the world are competing week in and week out; each striving for the $1,000,000 PBR World Champion title, awarded at the end of the 2009 season.

For as little as $10 and increasing to $25, $35, $50, and $100, PBR fans—new and old—will not only see the toughest athletes on earth, they will also experience more than two hours of edge-of-your-seat thrills and spills, rock & roll music, and pyrotechnics. Tickets can be purchased at the Citizens Business Bank Arena Box Office, www.Ticketmaster.com, or by phone at 800.745.3000 (standard ticket fees may apply).

Riders expected to visit Southern California in September are 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); two-time PBR World Champ Chris Shivers (Jonesville, La.); current world no. 1 bull rider Kody Lostroh (Longmont, Colo.); PBR superstars J.B. Mauney (Mooresville, N.C.), Cody Ford (Stanfield, Ore.), Ryan McConnel (Colgate, Okla.), and Ryan Dirteater (Hulbert, Okla.); and fan favorites Sean Willingham (Summerville, Ga.), Ross Coleman (Molalla, Ore.), and Wiley Petersen (Fort Hall, Idaho).

The Dickies Invitational will consist of three rounds of competition with the first two rounds featuring the top 40 bull riders randomly matched against the PBR’s toughest bulls. The scores from the two rides will be combined and the riders with the top 15 scores will advance to the Built Ford Tough Championship Round after intermission on Sunday. In the end, the cowboy with the highest total score on three bulls will be declared the winner!

Fans can see all the action from The Golden State when it airs on VERSUS on Saturday, September 26 at 11 p.m. EST and on VERSUS on Sunday, September 27 at 8 p.m. EST.   VERSUS airs all PBR events each Saturday and Sunday evening.  Please check your local listings for more details.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX and in recent years it has been tagged the ‘fastest growing sport in the country.’ For more information on the Dickies Invitational, please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800 ext. 3372.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!


About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/. 

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