U.S. Bank Becomes Official Sponsor of TeamPBR


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The Professional Bull Riders, Inc. (PBR) is thrilled to announce an exciting new partnership with PBR’s Official Fan Club, TeamPBR, and U.S. Bank, the 6th largest commercial bank in the United States.  Now known as the Official Partner of TeamPBR, U.S. Bank operates almost 3,000 banking offices and over 5,000 ATMs in 24 states. 

“U.S. Bank has been a phenomenal partner of the PBR since 2005 when we first introduced PBR-branded U.S. Bank credit cards,” said Sean Gleason, PBR’s Chief Operating Officer (COO).  “We are extremely excited about the new initiatives that we are able to introduce to our valued TeamPBR members through a deeper relationship.  PBR fans will enjoy discounts and special privileges courtesy of U.S. Bank that have never been available before.”

“PBR is not only one of the fastest-growing sports in the U.S., it’s quickly becoming a worldwide phenomenon," said Cliff Cook, U.S. Bank Retail Payment Solutions chief marketing officer. “Expanding our partnership with PBR as an official TeamPBR sponsor allows us to be a bigger part of the PBR experience as we continue to offer the popular PBR Visa® card to fans.”

As the official sponsor of TeamPBR, U.S. Bank will have a larger presence at the prestigious Built Ford Tough Series (BFTS) events.  In addition, U.S. Bank will offer additional benefits to PBR Visa cardholders that no other fan will receive.  Fans can also meet U.S. Bank-sponsored PBR superstars Wiley Petersen (Fort Hall, Idaho), Dustin Elliott (North Platte, Neb.), Zack Brown (Santa Fe, Texas) and McKennon Wimberly (Bloomingrove, Texas) at the PBR Visa booth throughout the season at most major PBR events.

TeamPBR members who use their PBR Visa Card will receive 5% off all 2010 Built Ford Tough Series and World Finals tickets; 10% off 2010 VIP packages; and discounts on TeamPBR memberships.  U.S. Bank will also have presence on the Chute Seats which will now be known as VIP Chutes Seats brought to you by the PBR Visa.

The PBR is the premier bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS at 8 p.m. EST Saturday and Sunday nights (please check your local listings for details in your area), and on NBC and FOX throughout the year.  For more information regarding the new partnership between the TeamPBR and U.S. Bank, please visit www.pbrnow.com or contact Katharine Sherrer at 719.242.2800 ext. 3372 or Katharine@pbrnow.com.

All roads are leading to Las Vegas and you don’t want to miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev.  The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!


About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants.  With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe.  The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries. 

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, www.pbr.tv, myspace.com/pbr_bfts, twitter/teampbr, facebook/professionalbullriders, or www.pbrnow.com/worldfinals/. 

About U.S. Bank:
U.S. Bancorp (NYSE: USB), with $266 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,850 banking offices and 5,173 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

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