Milwaukee Invitational to be held at brand-new Wisconsin Entertainment and Sports Center

The PBR debuts at brand-new Wisconsin Entertainment and Sports Center. Photo:


  • The PBR will be the first-ever dirt event in the brand new, state-of-the-art Wisconsin Entertainment and Sports Center.
  • Paulo Lima was the last winner in Milwaukee, taking the victory in 2011.
  • Tickets are on-sale now and can be purchased either online or by calling PBR Customer Service.

In This Article

MILWAUKEE – The PBR will bring “The Toughest Sport on Dirt” to the Wisconsin Entertainment and Sports Center (WESC) on Saturday, Oct. 6, and Sunday, Oct. 7, for the 25th PBR: Unleash The Beast, Milwaukee Invitational.

Tickets for the two-day event at Milwaukee’s new world-class arena start at $15 and are on sale now and can be purchased here or by calling 800-732-1727.

“We’re thrilled to have one of the toughest and most action-packed sports in the world come to Milwaukee in October,” said WESC General Manager Raj Saha. “With the Milwaukee Invitational being one of the last events prior to the PBR World Finals, we expect quite the ride that weekend.”

CBS Sports Network will broadcast the second and championship rounds on Sunday, October 7 at 7:00 p.m CT. CBS will air the 15/15 Bucking Battle on Sunday at 4:00 p.m. CT. Fans will be able to watch all the action from Milwaukee in its entirety on

Following the first round of competition on Saturday, the sports top athletes will compete in a special round of competition. The 15/15 Bucking Battle will feature the Top 15 riders randomly matched against the 15 highest-ranked bulls in a special round that offers bonus points which count towards the PBR world standings, and a total purse of $21,000.

Also available will be PBR Elite Seats which are available for avid bull riding fans who want a behind-the-scenes look at the world’s premier bull riding circuit. These tickets offer premium seats and the VIP experience of a lifetime, including early entry; a catered reception; 60-minute tour by a PBR Host, featuring a PBR 101 presentation and a visit with the sport’s fiercest bulls; and the opportunity for photos and autographs from top PBR stars. The PBR Elite Seats are available on Saturday only for $300

The 2018 Milwaukee Invitational, will feature the top 35 professional bull riders in the world competing in an eight-second man versus beast duel. The event will be the 25th event on the 27-stop PBR premier series that culminates in the PBR World Finals in Las Vegas on November 7-11 where the 2018 PBR World Champion will be crowned.

About the Wisconsin Entertainment and Sports Center

Scheduled to open in late summer of 2018, the Wisconsin Entertainment and Sports Center (WESC) will be a preeminent sports and entertainment arena in downtown Milwaukee. Designed by Populous, Eppstein Uhen Architects and HNTB, the venue will offer incomparable sightlines, customer service and amenities.  WESC will include 17,500 seats for basketball and up to 18,000 for concerts and will offer 34 luxury suites and three clubs. The new venue will host a diverse schedule of events, including major concerts, family shows, the Milwaukee Bucks, Marquette men’s basketball, and other sports and entertainment.

Founding Partners for the WESC include BMO Harris Bank, Froedtert & the Medical College of Wisconsin, Johnson Controls and Miller Brewing Company, with more to be announced, along with a naming rights partner.

The Construction Manager of the venue is Mortenson Construction and the Project Manager/Owner’s Representative is CAA ICON.

For more information on the WESC please visit

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