Two-time and reigning PBR World Champion Justin McBride (Elk City, Okla.) announced today that he will retire from the sport of bull riding at a press conference held at Silverton Casino Lodge in Las Vegas, Nev. One of the most decorated bull riders in PBR history, the defending World Champ recently crossed the $5 million mark in career earnings in September 2008, making him the richest cowboy in history. In his ten year career, McBride has set an extensive list of records including 32 career event wins; the most money earned in a single season ($1,835,321); and eight single season event wins among many others.

Don’t miss the opportunity to see McBride ride at the last PBR World Finals of his career on Oct. 31-Nov. 2 and Nov. 6-9. For more information, please contact the Professional Bull Riders at 719.242.2800.

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About the PBR:

More than 100 million viewers tune in each year to the PBR on FOX, NBC, ESPN, VERSUS, and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually, PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with it multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico. The PBR prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions in five countries.