PBR | Progressive Insurance® becomes official sponsor of PBR

FORT WORTH, Texas – Progressive Insurance®, a leader in motorcycle, boat and RV insurance, announced today that it has become a national marketing sponsor of PBR (Professional Bull Riders), the world’s leading bull riding organization.

The multi-year deal spans PBR’s premier individual competition tour, the PBR Unleash The Beast (UTB), which opens its 2024-25 regular season this weekend (Nov. 15-16) at Tucson Arena in Tucson, Arizona.

As the official auto, home and recreational insurance title sponsor of the PBR Unleash The Beast, Progressive will activate a range of assets including the use of the PBR logo in marketing and advertising, TV-visible arena signage, custom content on PBR digital channels, outdoor activations and an in-arena text-to-win sweepstakes promotion.

Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at Cowtown Coliseum in Fort Worth, Texas, and May 17-18 at AT&T Stadium in Arlington, Texas).

“Over the years, Progressive has enjoyed witnessing the passion and commitment displayed by fans of various sports across the country and we’re excited to expand our reach into the world of professional bull riding,” said Eric Doubler, Progressive Recreational Lines Direct Business Leader.

“As a leader in RV, motorcycle, and boat insurance, we are continuously looking for ways to impact and engage our customers and their communities. So, having the opportunity to be a sponsor of PBR is one of the ways we can show our dedication to not only helping fans with their insurance needs, but also growing our involvement in the sports they care about.”

“Welcoming Progressive as the first major insurance brand supporting our elite bull riding tour – their first Western sports sponsorship – is a true milestone for our growing sport,” said Josh Baker, Chief Revenue Officer, PBR.

“Bull riding is a skilled, high-risk sport, full of action and enjoyed by millions of people. We are excited to help connect Progressive to our passionate fans, who over-index on ownership of motorcycles, motorboats, ATVs and campers, and to join us in our efforts to continue to grow the sport.”

Photo courtesy of Bull Stock Media

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Progressive Insurance® becomes official sponsor of PBR