ONTARIO, Calif. – When the PBR (Professional Bull Riders) returns to Ontario, California, fans can once again expect the electrifying energy and edge-of-your-seat action that has made the world’s top bull riding organization a fan favorite.

Top bull riders in the sport will set their sights on Ontario, battling it out for the crucial Velocity Global points on the line at the Pendleton Whisky Velocity Tour (PWVT) PBR Ontario, Jan. 16–17, 2026, inside of Toyota Arena.

Velocity Global points contribute to the Velocity Global Standings and determine which PBR riders are added to the Unleash The Beast tour throughout the season in addition to qualifications for the PBR World Finals in May 2026 in Fort Worth, Texas.

In 2024, when the PBR Unleash The Beast tour visited Ontario for the second event of the 2025 season, then-two-time PBR World Champion José Vitor Leme (Ribas do Rio, Brazil) delivered a perfect 3-for-3 weekend to seal the deal as the 2024 PBR Ontario Champion and go on to have a red-hot season, winning his third PBR World Championship.

During this high-octane two-day event, the top riders will go head-to-head with some of the rankest, most explosive bulls born to buck. Each matchup is a battle for points, pride, and a coveted spot at the PWVT Finals in May 2026. The action in Ontario begins at 8:00 p.m. PT on Friday, January 16, and continues at 7:00 p.m. PT on Saturday, January 17.

Tickets are available at the Toyota Arena Box Office, PBR.com or Ticketmaster.com. Additionally, PBR Rewards members can call 800-732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in two tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats call (800) 732-1727, or to purchase visit PBR.com.