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PBR Unleash the Beast returns to Jacksonville for third straight season

09.30.25 - News

PBR Unleash the Beast returns to Jacksonville for third straight season

Tickets on sale now as city of Jaguars welcome the bulls of PBR.

By Taylor Riemersma

JACKSONVILLE, Fla. – Professional Bull Riders (PBR) will buck into VyStar Veterans Memorial Arena Feb. 20-21 for the third straight year and 11th appearance in Jacksonville.

For two adrenaline-charged nights, the world’s top bull riders will go head-to-head against the toughest animal athletes on the planet in a series of jaw-dropping unpredictable 8-second battles. Known as America’s Original Extreme Sport, PBR delivers a non-stop action experience unlike anything else in sports and entertainment.

In 2025, Austin Richardson, now a rider for the Nashville Stampede in the separate PBR Teams league, narrowly claimed the Jacksonville event title with 265.25 points on the weekend while 2018 World Champion Kaique Pacheco finished runner-up missing the top spot by 0.75 points. Three quarters was the difference maker between second and third as well with Brady Fielder finishing in the final podium position.

The Progressive PBR Jacksonville will be the 10th event of the 2025-26 Unleash The Beast season, which showcases the top athletes in the sport, both human and bovine, with every second packed with grit, guts, and glory. Each stop on the tour counts toward qualifying for the prestigious PBR World Finals in Fort Worth, Texas.

Tickets go on sale Tuesday, September 30 for the general public with options for VIP Elite Seats and combos as well.

Tickets can be purchased:
• At the VyStar Veterans Memorial Arena Box Office
• Online at Ticketmaster.com, PBR.com/tickets, and jaxevents.com
• PBRewards Members can also call PBRDirect at 800-732-1727 or purchase via PBR.com

EVENT FAST FACTS
• 750 tons of dirt (1.5 million pounds) are brought in to transform VyStar Veterans Memorial Arena into a bull-riding mecca.
• The dirt is a special clay-sand blend establishing a firm enough surface for the bulls to buck hard but soft enough so that every rider is not injured when thrown like a rag doll.
• It takes 7 semi-trucks to haul in the equipment for the event.
• A crew of about 30 works around the clock to prepare the venue.
• Over 50 of the rankest bucking bulls on the planet will be on site.
• PBR bulls are remarkable animal athletes born to buck. Each is a member of a special breed: The American Bucking Bull.
• By virtue of competing in PBR, they get the best food and care, avoiding a very brief career in the meat packing industry.
• The average PBR bull weighs 1,800 pounds.
• The average bull rider? Just 140 lbs.

Don’t miss this action-packed weekend where man and beast collide in one of the most electrifying shows in sports, the only sport showcasing a lightweight taking on a heavyweight. Whether you’re a seasoned PBR fan or new to the scene, Progressive PBR Jacksonville is an event that will keep everyone on the edge of their seat.

Photo courtesy of Bull Stock Media