SIOUX FALLS, S.D..- When PBR (Professional Bull Riders) Unleash The Beast (UTB) returns to the Denny Sanford PREMIER Center from Friday, April 10 through Sunday, April 12, 2026, for the First PREMIER Bank PBR Sioux Falls, the three-day event will mark the 11th year the sport’s elite tour has visited Sioux Falls—and the sixth consecutive year it’s been held at the largest indoor arena between Minneapolis and Denver.

South Dakota fans will once again be treated to an intense and unpredictable showdown between the Top 35 bull riders in the world and the sport’s most talented animal athletes bred for explosive power and agility.

In 2025 when PBR visited the Mount Rushmore State, North Carolina athlete Clay Guiton (Cherryville, North Carolina) delivered an impressive weekend making the 8 on all four of the bulls he was matched against to seal the deal as the champion and earn his first ever elite series win.

Just like Guiton’s quest last April, the world’s top bull riders will arrive in South Dakota determined for a win at the 16th stop of the 18-event premier tour season.

The crucial world points on the line in Sioux Falls will set the world standings leaderboard late in the season as the battle toward the 2026 world title intensifies.

The top bull riders in the world will take to the dirt at 7:45 p.m. CT on Friday, Apr. 10, 6:45 p.m. CT Saturday, Apr. 11 and then the action culminates at 1:45 p.m. CT on Sunday, Apr. 12 to crown an event champion. 

Tickets are available at the KELOLAND Box Office, PBR.com, and Ticketmaster.com. Additionally, PBR Rewards members can call 800-732-1727.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in two tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, click HERE, or call (800) 732-1727.