NORTH LITTLE ROCK, Ark. – For the 13th time ever and 11th consecutive year, the PBR (Professional Bull Riders) will bring the top animal athletes and bull riders in the world to North Little Rock’s Simmons Bank Arena for the Kubota PBR Little Rock, March 6-7.

Arkansas fans will be on the edge of their seats watching the 12th event of the 2026 Unleash The Beast (UTB) season as the top riders in the world battle for the coveted world points on the line, in an effort to qualify for the 2026 PBR World Finals in Texas May 7-17 where they will compete for a potential world title.

In 2025 when the PBR stormed into Simmons Bank Arena, an exciting crowd cheered on 26-year-old Dalton Kasel (Muleshoe, Texas) as he went a perfect 3-for-3 throughout the weekend.

Kasel was crowned the event champion for the second time in North Little Rock courtesy of his exceptional 89-point ride aboard Feeds Red River. Kasel’s second premier series win of the 2025 individual season was just the start of his season success, as he went on to be crowned the event champion at three other events before PBR World Finals, where he finished the season at No. 11.

The top bull riders in the world will take to the dirt both Friday, March 6 and Saturday, March 7 at 7:45 p.m. CT.

Tickets go on sale Friday, October 10 at 10 a.m. CT and can be purchased at PBR.com, Ticketmaster.com and the Simmons Bank Arena Box Office.

PBR Elite Seats are additionally available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in two tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth and more. For more on elite seats, click HERE, or call (800) 732-1727.