Jan

09-11

New York, NY

John Crimber

VS

Holy Roller

Alex Cerqueira

VS

Say When

Heitor Santos Ferreira

VS

Fire Zone

Alvaro Ariel

VS

Big Timber

Jan 16 - 17, 2026

Milwaukee, WI

Jan 23 - 24, 2026

Tampa, FL

Jan 30 - Feb 1, 2026

Sacramento, CA

Feb 6 - 7, 2026

Salt Lake City, UT

Feb 13 - 14, 2026

Pittsburgh, PA

Feb 20 - 21, 2026

Jacksonville, FL

Feb 27 - 28, 2026

Bridgeport, CT

Mar 6 - 7, 2026

Little Rock, AR

Mar 13 - 14, 2026

Tallahassee, FL

Mar 21 - 22, 2026

Indianapolis, IN

Mar 27 - 29, 2026

Albuquerque, NM

Apr 10 - 12, 2026

Sioux Falls, SD

Apr 17 - 18, 2026

Billings, MT

Apr 24 - 25, 2026

Tacoma, WA

May 7 - 10, 2026

Fort Worth, TX

May 14 - 17, 2026

Fort Worth, TX

Jan

09-10

North Charleston, SC

Zane Cook

VS

Big Lunch

Miguel de Jesus

VS

War Pig

Cole Trivette

VS

Kevin

Carlos Garcia

VS

Bullet

Jan

09-10

Spokane, WA

Trace Redd

VS

Buzz Lightyear

Anthony Hopen

VS

Smerdley

Kingston Herrero

VS

Hard Livin

Billy Quillan

VS

Nighty Night

Jan 12 - 14, 2026

Denver, CO

Jan 16 - 17, 2026

Charleston, WV

Jan 16 - 17, 2026

Ontario, CA

Jan 23 - 24, 2026

Grand Rapids, MI

Jan 23 - 24, 2026

Tulsa, OK

Jan 30 - 31, 2026

Greenville, SC

Jan 30 - 31, 2026

Nampa, ID

Feb 6 - 7, 2026

Hampton, VA

Feb 6 - 7, 2026

Grand Forks, ND

Feb 13 - 14, 2026

Lexington, KY

Feb 13 - 14, 2026

Everett, WA

Feb 20 - 21, 2026

Reno, NV

Feb 27 - 28, 2026

Youngstown, OH

Mar 6 - 7, 2026

Reading, PA

Mar 14, 2026

Bakersfield, CA

Mar 20 - 21, 2026

Palm Desert, CA

Mar 27 - 28, 2026

Fresno, CA

Apr 11, 2026

Oakland, CA

Apr 18, 2026

Knoxville, TN

May 1 - 2, 2026

Corpus Christi, TX

Where to Watch: Unleash The Beast charges into New York

01.08.26 - News

Where to Watch: Unleash The Beast charges into New York

The 2026 Unleash The Beast season storms into the Big Apple as the world’s best riders take over Madison Square Garden for the PBR Monster Energy Buck Off at the Garden presented by Ariat.

By Harper Lawson

New York hosts the second stop of the new year, Jan. 9–11, as the UTB season hits Madison Square Garden and debuts the Monster Energy Team Challenge.

Here’s how to catch all the action.

Start Time

Friday, Jan. 9 at 7:45 p.m. ET

Saturday, Jan. 10 at 7:45 p.m. ET

Sunday, Jan. 11 at 1:45 p.m. ET

Location

Madison Square Garden in New York, New York

TV Coverage

Jan. 9: 8 p.m. ET on Paramount+

Jan. 10: 3:30 p.m. ET Monster Energy Team Challenge on CBS

Jan. 10: 8 p.m. ET on Paramount+

Jan. 11: 2 p.m. ET on Paramount+

For more information on how to watch, click HERE.

International

International fans can learn more about how to watch the Velocity Tour and Unleash The Beast all season long by clicking HERE.

More Bulls Bucking: Velocity Tour Weekend 5

For fans looking for even more bull riding action, the PBR Pendleton Whisky Velocity Tour heads coast to coast for GOVX PBR North Charleston and PBR Spokane.

Start Time

Friday, Jan. 9 at 8:00 p.m. ET

Saturday, Jan. 10 at 7:00 p.m. ET

Location

North Charleston Coliseum in North Charleston, South Carolina

TV Coverage

Jan. 9: 8:00 p.m. ET on RidePass and the PBR App

Jan. 10: 7:00 p.m. ET on RidePass and the PBR App

PBR Spokane

Start Time

Friday, Jan. 9 at 8:00 p.m. PT

Saturday, Jan. 10 at 7:00 p.m. PT

Location

Numerica Veterans Arena in Spokane, Washington

TV Coverage

Jan. 10: 11:00 p.m. ET on RidePass and the PBR App

Jan. 11: 10:00 p.m. ET on RidePass and the PBR App

YouTube

Check the PBR’s YouTube channel for weekly highlights, top rides and the biggest wrecks of the weekends.

Key Storylines

The 2026 season continues to heat up with Madison Square Garden hosting the second event of the new year and a landmark moment for the sport. The bulls will buck at the Garden for the 20th time, cementing the venue’s legacy as one of PBR’s most iconic stages, while also serving as the first stop to feature the Monster Energy Team Challenge woven into UTB action.

Callum Miller has flights booked and is hopeful to return in New York after sustaining a fractured jaw in Week 2 in Chicago. Pending clearance through concussion protocol, Miller is expected to be in the draw and will also compete for the Austin Gamblers in the Monster Energy Team Challenge, marking a notable comeback on one of the sport’s biggest stages.

Fresh off a win in Boston, Brady Fielder arrives in New York carrying momentum and a remarkable streak. With victories now in Manchester (2023), Chicago (2024) and Boston (2025), Fielder has claimed an event win at every stop he has competed in this season across his career. The question now is whether he can keep the run going in the Garden.

After his first ride back in three months resulted in a round win, Daylon Swearingen enters New York reenergized. Swearingen credits his new bride, Sierra, with helping him rediscover his rhythm and a renewed love for the game. After feeding off the East Coast energy in Boston, he is already looking forward to hearing his name announced at Madison Square Garden, a moment he says is unlike any other.

Another young gun rejoins the mix as Cort McFadden makes his return to UTB action. Hungry to get back since he was sidelined by injury during PBR Teams, McFadden has shown veteran-like patience in his comeback. He will have added support in New York, with his mom and sisters set to be in attendance.

Adding even more intrigue, two-time world champion Jess Lockwood returns to the Unleash The Beast tour and the Monster Energy Team Challenge after helping the Carolina Cowboys capture the PBR Teams Championship buckle in Las Vegas. After recovering from a broken collarbone, Lockwood is set for double duty in New York, bringing championship experience back into both the individual and team battles.

With individual standings tightening, family and momentum converging in the world’s most iconic arena and the Monster Energy Team Challenge debuting at Madison Square Garden, New York is primed to deliver another pivotal weekend in the race for the 2026 gold buckle.

Social Media

Follow the PBR on X (Twitter) and Facebook for live updates, videos and behind-the-scenes content.

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Photo courtesy of Bull Stock Media