The 2026 Unleash The Beast season storms into Florida as the world’s best riders take over Benchmark International Arena for PBR Tampa, presented by Cooper Tires. With the gold buckle race heating up and the Monster Energy Team Challenge entering a pivotal stretch, Tampa is set to deliver another weekend of unforgettable 8-second action.
Here’s how to catch all the action.
Start Time
Friday, Jan. 23 at 7:45 p.m. ET
Saturday, Jan. 24 at 7:45 p.m. ET
Location
Benchmark International Arena in Tampa, Florida
TV Coverage
Jan. 23: 8:00 p.m. ET on Paramount+
Jan. 24: 8:00 p.m. ET on Paramount+
For more information on how to watch, click HERE.
International
International fans can learn more about how to watch the Velocity Tour and Unleash The Beast all season long by clicking HERE.
More Bulls Bucking: Velocity Tour Weekend 7
For fans looking for even more bull riding action, the Pendleton Whisky Velocity Tour heads north for Cooper Tires PBR Grand Rapids and Silencer Shop PBR Tulsa.
YouTube
Check the PBR’s YouTube channel for weekly highlights, top rides and the biggest wrecks of the weekends.
Key Storylines
Tampa brings the heat — and so does the competition.
Dalton Kasel, fresh off wins in Manchester and Milwaukee, arrives in Florida just two points behind Julio Cesar Marques in the standings. With momentum surging and “Mr. 90-Points” riding at his peak, the battle for No. 1 could come to a head under the palm trees.
Koltin Hevalow, who finished just behind Kasel in Milwaukee with a 264.75 aggregate score to Kasel’s 263.65, brings a chip on his shoulder to Tampa. Sitting just outside the top 10, the Kansas City Outlaw cowboy is riding with something to prove as he looks to break into the elite tier and solidify his place among the world title contenders.
Sage Steele Kimzey continues to charge. After wins in New York and another podium finish in Milwaukee, the seven-time PRCA champion looks to keep stacking points as he climbs back toward world title contention.
Keep an eye on Cassio Dias, Cort McFadden and Brady Fielder, all of whom are rising fast and could throw a wrench into the leaderboard shuffle.
Plus, the Monster Energy Team Challenge continues in Tampa, with two must-watch matchups inside Benchmark International Arena:
Missouri Thunder vs. Oklahoma Wildcatters
Texas Rattlers vs. Florida Freedom
With playoff implications on the line, every out matters in the race toward the Monster Energy Team championship.
Social Media
Follow the PBR on X (Twitter) and Facebook for live updates, videos and behind-the-scenes content.
Photo courtesy of Bull Stock Media