The official PBR World Finals shopping experience is taking over Fort Worth from May 6 through May 17, giving fans more access than ever to exclusive merchandise during the biggest PBR event of the year. From the historic Stockyards to Championship weekend inside Dickies Arena, PBRShop is bringing the gear directly to the fans with multiple retail locations, trailer activations and in-venue shopping opportunities throughout World Finals.

Whether you’re looking to rep your favorite rider, commemorate your time in Fort Worth or get your hands on limited-edition gear, the World Finals retail experience will have something for everyone.

Fans can shop official World Finals merchandise, including exclusive event apparel, “I Was There” gear and specialty collections only available during the two-week stretch. The lineup also includes YETI World Finals collaborations, offering premium drinkware and gear built for the biggest stage in the sport, along with fan-favorite rider collections featuring T-shirts and apparel inspired by the sport’s top athletes. From everyday wear to collectible pieces, the selection is designed to capture the energy and intensity of World Finals.

TRAILER – COWTOWN COLISEUM
During the opening rounds of World Finals, the PBR merchandise trailer will be stationed at Cowtown Coliseum, serving as a central hub for fans looking to gear up before, during and after the action in the Fort Worth Stockyards.

With extended hours and a wide selection of merchandise, the trailer ensures fans won’t miss out on exclusive drops as the competition unfolds. No event ticket is required—this location is free and open to the public.

Trailer Hours of Operation:
Wednesday, May 6: 12 p.m. – 6 p.m.
Thursday, May 7: 10 a.m. – 10:30 p.m.
Friday, May 8: 10 a.m. – 10:30 p.m.
Saturday, May 9: 10 a.m. – 10:30 p.m.
Sunday, May 10: 10 a.m. – 6 p.m.
Monday, May 11: 12 p.m. – 6 p.m.
Tuesday, May 12: 12 p.m. – 5 p.m.

RODEO SHOP – COWTOWN COLISEUM
In addition to the trailer, fans can also visit the Rodeo Shop at Cowtown Coliseum, which will feature a dedicated PBR World Finals merchandise section throughout the entirety of World Finals.

This indoor retail space provides another opportunity to browse exclusive items, grab last-minute gear and explore additional inventory not found at the trailer. Like the trailer, no event ticket is required and the shop is free and open to the public.

Rodeo Shop Hours:
Wednesday, May 6: 11 a.m. – 5 p.m.
Thursday, May 7: 10 a.m. – 9 p.m.
Friday, May 8: 11 a.m. – 10 p.m.
Saturday, May 9: 11 a.m. – 10 p.m.
Sunday, May 10: 11 a.m. – 5 p.m.
Monday, May 11: 11 a.m. – 6 p.m.
Tuesday, May 12: 11 a.m. – 6 p.m.
Wednesday, May 13: 11 a.m. – 6 p.m.
Thursday, May 14: 10 a.m. – 9 p.m.
Friday, May 15: 11 a.m. – 10 p.m.
Saturday, May 16: 11 a.m. – 10 p.m.
Sunday, May 17: 12 p.m. – 6 p.m.

(Available May 6 – May 17)

As the action shifts from the Stockyards to Championship weekend, the retail experience continues at Dickies Arena, where fans will be able to purchase official PBR World Finals merchandise on-site. 

At Dickies Arena, PBR and Serratelli Hat Company will launch the PBR x Serratelli Officially Licensed Cowboy Hat -- handcrafted in the USA by the same artisans who have been making hats by hand for five generations.

The partnership will be available May 14 – May 17 at the Fan Festival with a PBR x Serratelli hat fitting station and online at PBRShop.com.

From the moment the doors open to the final out of the season, fans will have access to gear that represents the pinnacle of the sport.

Photo courtesy of Bull Stock Media