FORT WORTH (May 13, 2026) – PBR (Professional Bull Riders), in partnership with Arizona Sports & Events Alliance, today announced the 2027 PBR World Finals: Championship will be held in Glendale, Ariz., at Desert Diamond Arena from May 20-23, bringing one of the most grueling and electrifying championships in sports to a new market as part of a long-term vision to continue to grow the sport nationwide.

The opening rounds of World Finals will be held at Cowtown Coliseum on May 6-9.

Modeled after the rotating host-city format of the Super Bowl, this move reflects increasing demand for PBR’s marquee individual competition event and creates new opportunities to showcase the sport’s intensity and global appeal.

Tickets for championship weekend in Glendale will go on sale starting May 14 at 10 a.m. MST and are available at PBRWorldFinals.com/2027.

Earlier this week, TKO Group Holdings, Inc. (NYSE: TKO), together with the Arizona Sports & Events Alliance, announced a multi-year partnership to bring some of TKO’s most high-profile events to Arizona, including PBR World Finals. PBR’s marquee event was the first to be announced.

“Arizona is a proven championship stage – home to Super Bowls, College Football Playoff games, and the Fiesta Bowl – and a strong market for PBR, where we’ve held premier events at Desert Diamond Arena for more than a decade and where the Arizona Ridge Riders have built a passionate fan base since becoming one of the league’s founding teams in 2022,” said Sean Gleason, CEO and Commissioner, PBR.

“Bringing our championship weekend to Glendale puts our sport on that same world-class platform. At the same time, PBR will continue to grow our presence in our headquarters city of Fort Worth with numerous events in bull riding and rodeo throughout the year.”

“We’re honored to bring the premier championship event in professional bull riding to Arizona,” said Jay Parry, President & CEO of the Arizona Sports & Events Alliance. “Glendale and the broader Arizona market provide an ideal stage for a high-energy championship weekend that naturally fits our community and fan base. We look forward to welcoming the world’s top riders, bulls and fans while further showcasing our state as a premier destination for major live sports and entertainment events.”

PBR World Finals had been held in Las Vegas from 1994 until 2021. In 2022, the championship moved to Texas, home to the organization’s headquarters in Fort Worth, where PBR will continue to play a vital role, programming more than 360 events annually at iconic Cowtown Coliseum and contributing to the growth and revitalization of the historic Stockyards.

The opening rounds of 2027 World Finals will be held on May 6-9 at Cowtown Coliseum prior to championship weekend in Glendale. Additionally, the Texas Rattlers, 2023 Champions in PBR Teams, host their annual homestand at Dickies Arena in Fort Worth.

As this new era approaches, fans have one final opportunity to experience the 2026 PBR World Finals Championship weekend at Dickies Arena (May 14-17) with tickets available at PBRWorldFinals.com

2027 PBR Unleash The Beast Schedule to Include Return to Los Angeles and 20th Visit to Madison Square Garden

Additionally, PBR announced the 2027 PBR Unleash The Beast schedule, which will open in Manchester, NH on Dec. 11-12 and culminate at 2027 World Finals in Glendale. The 18-event regular season schedule is highlighted with a return to Crypto.com Arena in Los Angeles on Feb. 26-27 and the 20th visit to Madison Square Garden in New York City on Jan. 8-10. The schedule can be found at pbr.com/utb. Tickets will go on sale in August.