Fort Worth, Texas (June 1, 2026) – PBR (Professional Bull Riders) today announced the 2026 schedule for the PBR Ram Challenger Series, featuring more than 50 events in 30 cities from May through November as the organization continues to expand opportunities for riders to compete at the highest levels of the sport.

The 2026 PBR Ram Challenger Series season runs May 21 through Nov. 5 and includes seven premier owned & operated events in key markets across the country:

• Sept. 11-12 – Rochester, New York
• Sept. 18-19 – Green Bay, Wisconsin
• Sept. 25-26 – Tryon, North Carolina
• Oct. 3 – Fort Wayne, Indiana
• Oct. 10 – Louisville, Kentucky
• Oct. 17 – Lincoln, Nebraska
• Nov. 4-5 – Las Vegas, Nevada

Click HERE for the full schedule and tickets.

The PBR Ram Challenger Series runs in conjunction with PBR Teams, the organization’s groundbreaking 10-team league competing in five-on-five bull riding games from July through November 2026. As part of PBR’s partnership with Ram, a leading truck manufacturer, Ram serves as the title partner of the Challenger Series and presents the high-energy openings across PBR’s four major U.S. tours, featuring Ram trucks prominently displayed in the dirt during events.

The Challenger Series provides valuable competitive opportunities for riders both affiliated and unaffiliated with PBR Teams rosters, while serving as a direct pathway to the sport’s highest level. At the conclusion of the regular season, the Top 40 riders in the Ram Challenger Series standings will qualify for the Challenger Championship, held in conjunction with the PBR Teams Championship in Las Vegas. Select top-finishing riders in the final Challenger Series standings earn automatic positions in 2027 PBR Unleash The Beast events.

“As PBR continues to expand, we are excited to bring fans more than 50 events in the second half of the year under the umbrella of one exciting series at the highest level of the sport,” said Sean Gleason. “The PBR Ram Challenger Series has quickly become an important development platform for emerging talent while also delivering world-class entertainment to fans across the country.”

In 2025, Ram announced a dynamic partnership with TKO Group Holdings (NYSE: TKO), becoming the first multi-year automotive partner across WWE, UFC, and PBR under TKO ownership. The groundbreaking partnership officially began in January 2026.

“PBR is one of the purest expressions of the ‘Nothing Stops Ram’ spirit,” said Nate Buelow, SVP Marketing & Digital Transformation, Stellantis North America. “It’s built on courage, resilience, and the determination to keep going when others would quit. Those are the same values that define Ram truck owners every day, which makes this partnership a natural fit.”

Photo courtesy of Bull Stock Media