SUNRISE, Fla. (July 13, 2026) — The Florida Freedom today announced a new partnership with premium eyewear brand TWO SVGE, naming the company the “Official Eyewear Partner” of the team for the 2026 PBR Teams season. The news follows the Freedom’s season-opening weekend at Canvas Stadium in Fort Collins, Colo., where the team went 1-1 and closed out the event with a victory over the Arizona Ridge Riders, powered by a 92.4-point ride from Austin Richardson and a 91.9-point ride from 2026 PBR World Champion John Crimber.

The partnership brings together two brands built on confidence, authenticity and the relentless pursuit of greatness. As part of the agreement, TWO SVGE branding will appear on the lower back of the Florida Freedom rider vests throughout the 2026 PBR Teams season, and the brands will collaborate on premium digital content, rider storytelling and exclusive fan engagement initiatives.

The partnership comes as the Freedom prepare for their annual homestand, Florida Freedom Days presented by Breedlove Wound Care, Aug. 7-9 at Amerant Bank Arena in Sunrise.

“We're excited to welcome TWO SVGE to the Florida Freedom family,” said DeVon Edwards, COO and General Manager of the Florida Freedom. “From our very first conversations, it was clear that this partnership was about much more than logo placement. TWO SVGE understands the culture of Western sports and shares our belief in authenticity, confidence, and doing things differently. Together, we're excited to build content that brings fans even closer to our riders while continuing to elevate the Florida Freedom brand.”

Throughout the season, fans can expect recurring content featuring Florida Freedom riders, behind-the-scenes access and collaborative digital storytelling across both brands' social media channels, giving fans an inside look at the lifestyle, preparation and personalities behind one of PBR’s premier teams.

“We’re stoked to partner with the Florida Freedom and step into the PBR Teams world in a way that feels genuinely aligned with who we are as a brand,” said Alex Nolan, Co-Founder of TWO SVGE. “TWO SVGE was built for people who back themselves, push limits, and refuse to settle for ordinary — and that’s exactly the mindset these riders bring every time they step into the arena. This partnership is more than a logo on a vest. It’s about creating real content, telling authentic stories, and connecting with a community that lives with grit, confidence, and attitude.”

The season-long partnership launched over Independence Day weekend, celebrating the Freedom name with an exclusive fan offer. Fans can use promo code FREEDOM at checkout to receive 10% off their order at TWO SVGE and free shipping.

The partnership was brokered by PIVOT Agency, the Florida Freedom's exclusive sponsorship sales agency.

Tickets for Florida Freedom Days, Aug. 7-9 at Amerant Bank Arena, are on sale now and can be purchased at Ticketmaster.com, PBR.com and AmerantBankArena.com.

Photo courtesy of Florida Freedom