GREENSBORO, NC – Mack Trucks and PBR (Professional Bull Riders), part of TKO Group Holdings, today announced a multi-year partnership naming Mack Trucks as official hauler of PBR, making this the first Western sport partnership in Mack Trucks history. Attendees of the PBR Teams Gambler Days Aug. 21-23 at the Moody Center in Austin, Texas, will have a chance to experience a full-branded Mack presence.
Beginning with the 2026 PBR Teams season, two Mack Pioneer™ models will haul the steel infrastructure that forms the backbone of every PBR event – the bucking chutes, panels, gates and posts that encircle the arena. That steel, collectively weighing nearly 75,000 pounds, stretches 1,800 feet when assembled or the equivalent of six football fields of connected steel. It must travel reliably from city to city across the PBR’s top U.S. tours.
The two Mack Pioneer models selected for the application are each spec’d with the Mack® MP®13 515-horsepower engine and Mack mDRIVE™ 12-speed Automated Manual Transmission. The trucks are spec'd to operate at up to 80,000 pounds Gross Combination Weight (GCW). The 76-inch Mid-Roof Sleeper configuration features a reclining bunk with premium mattress, providing drivers with the comfort needed to keep pace with PBR's demanding travel schedule.
As part of the partnership, Mack Trucks will activate across PBR Teams, a 10-team league launched in 2022, and PBR Unleash The Beast, the sport’s premier individual competition tour, bringing its brand directly to fans through a robust mix of physical, in-venue and digital assets. The program includes two co-branded, wrapped MackPioneers deployed through the Mack Trucks Dealership Activation Program, supported by co-branded marketing materials and rider signings, as well as dedicated concourse and Fan Zone activation space. Mack Trucks will also receive in-arena visibility through digital LED and second-level signage, along with inclusion across PBR social media, newsletter and website channels.
“PBR is built on toughness, and so is Mack,” said Josh Baker, chief revenue officer, PBR. “Having a truck that can handle nearly 38 tons of steel night after night, city after city, is critical to putting on the best show for our fans coast to coast. Mack delivers that.”
“Mack partnered with PBR because of our shared brand values and the opportunity to share experiences with our customers that strengthen our relationships with them,” said David Galbraith, Mack Trucks vice president of global brand and marketing. “Partnering with PBR gives us a great stage to show what the Mack Pioneer can do and what the Mack brand is all about. We're looking forward to proving that across every stop of the season.”
The Mack Pioneer, which began production in 2025 at Lehigh Valley Operations, Macungie, Pennsylvania, is Mack's most aerodynamic and fuel-efficient highway truck to date, delivering up to 11 percent improved fuel efficiency compared with previous models.
For more information about Mack Trucks and the Mack Pioneer, visit your local Mack dealer or www.macktrucks.com.
Mack Trucks and PBR (Professional Bull Riders), part of TKO Group Holdings, today announced a multi-year partnership naming Mack Trucks as official hauler of PBR, making this the first Western sport partnership in Mack Trucks history. Attendees of the PBR Teams Gambler Days Aug. 21-23 at the Moody Center in Austin, Texas, will have a chance to experience a full-branded Mack presence.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for 125 years. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems, ISO 45001 standard for health and safety management systems, and ISO 50001 standard for energy management. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs about 100,000 people and serves customers in almost 180 markets. In 2025, net sales amounted to about $49 billion. For more information, please visit www.volvogroup.com.
For more information about Mack, visit our website at www.macktrucks.com