Top Dollar isn’t just one of the best bucking bulls in the world — he’s one of the most recognizable. The big white bull, owned by Hookin’ W Ranch, the DeHoffs and Beach, became a sensation after winning the 2020 ABBI Yearling World Championship, turning early promise into one of the most successful careers in modern bull riding.

Since his debut, Top Dollar has built an elite résumé. A regular at the PBR World Finals, he’s earned an 85.2 percent career buckoff rate across more than 50 outs and a career-high bull score of 46.00 in Albany, New York (2022). He is one of the most challenging bulls on tour — a test of balance and grit for even the best riders.

Off the dirt, Top Dollar has become a fan favorite and viral star. With 41.2K followers on Instagram, he’s known for his playful personality, love of scratches and snacks, and habit of coating his white hide in arena dust. His videos routinely rack up hundreds of thousands of views.

At home on Hookin’ W Ranch in Tupelo, Oklahoma, Top Dollar spends his downtime digging holes, rolling in the dirt and soaking up attention — a gentle giant who turns into pure dynamite the moment the gate cracks.