May 21, 2026 (Los Angeles) - The Realest, the leader in authenticated collectibles and memorabilia that fans can trust, own and trade, today announced a partnership with PBR (Professional Bull Riders) to launch a future auction of used artifacts collected and authenticated during the 2026 PBR World Finals: Championship – recently held at Dickies Arena in Fort Worth, Texas from May 14-17, 2026.

The Realest’s authenticators were on-site at Dickies Arena throughout championship weekend, implementing the company’s proprietary TRuEST™ witness-based verification system to collect select event-used and event-related memorabilia including arena dirt, ropes including an event-used flank rope from the bull Fire Zone and a chute rope used throughout the finals, rider equipment featuring 2026 Rookie of the Year Marco Rizzo’s ride-worn glove, and more.

“Historically the memorabilia industry has been anchored around sports such as baseball, basketball and football, but our goal is to expand access to collectibles for fans across the broader sports and entertainment world,” said Scott Keeney (aka DJ Skee), Founder and CEO of The Realest. “PBR has such a passionate fanbase, and we are thrilled to help bring those fans even closer to their favorite riders by bringing them items directly from the most defining and thrilling event on the PBR calendar.”

Items collected from the PBR World Finals: Championship will go up for auction via TheRealest.com. Timing of the auction will be announced at a later date.

The pilot program with PBR expands The Realest’s growing presence across live sports events and cultural moments, reinforcing the company’s mission to redefine how fans experience and own iconic moments connected to sports and culture. To date, The Realest has established partnerships with teams across the NBA, NFL and NHL, as well as league partnerships with FIFA, MLS, PGA of America, PWHL, Unrivaled, and more.

PBR World Finals was the culmination of an 18-event regular season. After a slow start at the season-ending event, John Crimber swept Championship Sunday on May 17 with two monster 90-point rides to keep his hold on the top position in the world standings and was crowned the 2026 PBR World Champion. The 20-year-old Crimber became the 33rd titleholder in the sport’s history and received a million-dollar bonus and coveted gold buckle.

For more information, visit TheRealest.com.